Varahe Analytics - Manager - Social Media

Job Summary :

We are seeking a creative and strategic Social Media Manager to lead our social media presence and build strong engagement with our target audience.

The ideal candidate will be responsible for planning, creating, and managing content across multiple social media platforms to increase brand awareness, drive website traffic, and generate leads.

You will collaborate closely with marketing, PR, and product teams to ensure consistent messaging and achieve business Responsibilities :

• Develop, implement, and manage social media strategies aligned with business goals.
• Create and curate engaging content (text, image, video) tailored for platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.
• Plan and execute social media campaigns, promotions, and contests to increase engagement and followers.
• Monitor social media channels for trends, customer feedback, and competitor activities.
• Analyze social media metrics and generate regular performance reports to optimize strategies.
• Collaborate with graphic designers, content creators, and external agencies to produce high-quality content.
• Manage social media advertising budgets and optimize paid campaigns for ROI.
• Engage with followers, respond to comments and messages, and foster a positive community.
• Stay updated on the latest social media trends, tools, and best practices.
• Coordinate with customer service and sales teams to ensure consistent brand voice and messaging.
• Manage influencer and partnership collaborations to expand brand Skills & Qualifications :
• Bachelors / masters degree in Marketing, Communications, Journalism, or related field.
• 3+ years of proven experience managing social media accounts for brands or organizations.
• Strong knowledge of social media platforms, tools, and analytics (e.g., Facebook Insights, Google Analytics, Hootsuite, Sprout Social).
• Excellent written and verbal communication skills.
• Creative mindset with strong attention to detail.
• Ability to analyze data and translate insights into actionable strategies.
• Experience with social media advertising and budget management.
• Proficiency in content creation tools such as Canva, Adobe Creative Suite, or similar.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong interpersonal skills and team collaboration

(ref : iimjobs.com)