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Manager - Omnichannel

Manager - Omnichannel

Axtria - Ingenious InsightsMangalore, IN
14 hours ago
Job description

We are seeking a seasoned Omnichannel Analytics & Insights Manager to lead the evaluation and optimization of omnichannel campaigns for U.S. pharmaceutical prescription, OTC, and consumer brands.

Responsibilities

  • Lead customer-facing analytics engagements, managing stakeholder relationships and ensuring alignment with strategic goals.
  • Conduct periodic brand-specific campaign performance reviews to assess execution, identify high / low-performing tactics, and guide optimization decisions.
  • Collaborate with marketing operations, media partners, and cross-functional teams to implement learnings and optimize future campaigns.
  • Apply advanced methodologies to assess campaign performance across digital, field, and media channels.
  • Challenge conventional approaches and recommend innovative, data-driven strategies.
  • Translate complex data into clear, actionable insights and compelling narratives for marketing and business leaders.
  • Oversee teams responsible for KPI dashboards

Qualifications

  • Bachelor’s or master’s degree in marketing or supported by relevant experience.
  • Minimum of 5+ years of experience in marketing analytics, with a strong focus on omnichannel strategy.
  • Strong experience in analyzing and optimizing U.S. pharmaceutical prescription drug marketing through non-personalized, multichannel and omnichannel campaigns.
  • Proven ability to lead analytics engagements and influence senior stakeholders.
  • Strong understanding of customer journey analytics, media performance, and behavioral segmentation.
  • Excellent communication and presentation skills with the ability to drive strategic conversations.
  • Strong problem-solving skills, business acumen, and a passion for innovation.
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    Manager • Mangalore, IN

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