SEO Content Strategy Lead

About Emeritus :

Emeritus partners with top global universities (MIT, Wharton, Harvard, and others) to deliver professional education that transforms careers. Our content ecosystem—spanning thousands of pages, programs, and blogs—serves learners worldwide. We’re now building the next evolution of SEO and content strategy, powered by data and AI.

Role Overview :

We’re looking for an SEO expert who blends technical mastery with AI-driven thinking. This role demands more than keyword research—it’s about architecting scalable, intelligent content systems that connect user intent, brand storytelling, and search performance. You’ll manage the full SEO lifecycle—strategy, implementation, automation, and optimization—while leading complex projects across teams (content, dev, design, analytics).

Key Responsibilities :

• Own full-funnel SEO strategy for Emeritus blogs, landing pages, and thought-leadership properties—balancing brand authority with growth metrics.
• Design and execute complex SEO projects (e.G., pillar–cluster architectures, AI-assisted content generation, and large-scale internal linking systems).
• Implement AI workflows for SEO : prompt engineering for content ideation, entity extraction, SERP gap analysis, and structured data generation.
• Collaborate cross-functionally with content writers, designers, product, and data teams to deliver integrated content experiences.
• Set up and manage SEO infrastructure using tools like Screaming Frog, Ahrefs, DataForSEO, ZenRows, and Looker / Tableau dashboards.
• Automate repetitive tasks (e.G., meta updates, internal link mapping, content audits) using n8n / Make / Python / Google Sheets API.
• Monitor and report on organic traffic, CTR, conversion paths, and engagement metrics—translating insights into tangible action plans.
• Stay ahead of search and AI trends (Google SGE, multimodal search, semantic SEO, GenAI-based content workflows).

Required Skills & Experience :

Nice to Have :

Why Join Emeritus :

Emeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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