Goal | Key Result Area | Actions / Deployment
Loyalty Program Enrolment & Painter App Usage
- Coordination with Loyalty program team for enrolment & adoption of digital solutions
- Enrolment of the painters on the Sparkle loyalty program - KYC
- Painter registration and activation (along with external agencies)
- Driving digital adoption by enrolling, downloading & driving usage of the Painter App
- Feedback on implementation gaps & features on the app
- Financial inclusion support from government schemes - to support painters on enrolment
Community Engagement | Relationship Management with Contractors / Painters
Relationship management with 100–150 contractors / painters in the areaCommunity engagement programs by planning events & activationsProduct Training
Coordination with applicators and contractors for training sessions at the painter academiesProduct training of painters / team etc. - Database updateEvolve the Training Tracker / Calendar and incorporate training statusContractor / Painter Mapping – Coordination with dealers & contractors for billing & usage of ABG productsComplaint Handling & Technical Support
Technical inspection at customer sites - Dealer complaint handling (support for the channel sales teams)Conduct all technical inspections like surface preparation, painting progress, and post-painting inspection for fresh and repainting sites100% customers to be called within 4 hours of the complaint received97% of the complaint visits within 2 days5-day resolution of 90% of the product complaintsCompensation on product failure / reworks to be approved by supervisor & database maintainedProduct feedback to be shared with R&DFocus Product Establishment | Site Sampling & Implementation of New Products, Business Development
Concept testing - Sampling of new products with the painter community for validationCoordination with Marketing team for sampling & NPDPlanning of shop meets & product meets along with supervisor with product presentationsBusiness development - Support sales of ABG products and help convert customer sites for contractorsSupport in upsell / cross-sellAudit report of the trials to be shared with the respective teamsReports & Trackers – Monthly & Weekly Basis
Report of the potential contractors / painters in the area along with contractor meets conductedAudit reports shared with R&D team for feedback and trends in the marketPainter App usage report, Loyalty program database updateCustomer complaint trackerTraining tracker - to build effective utilization of the painter academySkills Required
Loyalty Program Management, community engagement, Product Training