Talent.com
Growth and Launch Marketing Specialist
Growth and Launch Marketing SpecialistConfidential • India
Growth and Launch Marketing Specialist

Growth and Launch Marketing Specialist

Confidential • India
20 hours ago
Job description

Job Summary

As the Growth & Launch Marketing Specialist , you'll own the zero-paid launch strategy for our WordPress AI SEO product — building momentum across social, influencer, and partner ecosystems .

You'll design and execute the 'no-ads launch engine' built around 3 pillars :

  • Social (owned audience) – Build our brand's presence and following on X / Twitter, LinkedIn, and niche WP / SEO communities.
  • Influencers & Creators (borrowed audience) – Recruit creators, WordPress educators, and SEO YouTubers to amplify reach.
  • Agency Partners (embedded distribution) – Build partnerships with small / medium SEO and WP agencies to integrate the plugin into their client services.

This is a hands-on marketing leadership role — part strategist, part operator, part storyteller — focused on generating early traction and shaping the public narrative for the product. Responsibilities

1. Social Growth (Owned Audience)

  • Build and manage the brand's social presence on Twitter / X and LinkedIn.
  • Create and execute a content calendar around 3–4 pillars :
  • Before / After SEO wins
  • Tiny tutorials and Loom-style videos
  • Educational SEO insights and founder stories
  • Repurpose and cross-post content across platforms (X, LinkedIn, Reddit, FB Groups).
  • Build lightweight community engagement loops through comments, DMs, and polls.
  • 2. Influencer & Creator Partnerships

  • Identify and engage mid-tier creators in WordPress, SEO, and blogging niches.
  • Develop and manage affiliate and partnership offers (rev-share, discounts, co-branded content).
  • Pitch clear content ideas ('24-Hour SEO Makeover' or 'AI Cleans My WordPress Site') and support creators with scripts, visuals, and test sites.
  • Track campaign performance and manage influencer reporting.
  • 3. Agency & Partner Distribution

  • Build the early partner program for WordPress dev shops, SEO agencies, and content firms.
  • Craft partner collateral (one-page PDFs, landing pages, checklists, and demo videos).
  • Pitch directly on LinkedIn and email, focusing on 'SEO automation as a service upsell.'
  • Manage early partner onboarding, tracking, and co-marketing.
  • 4. Growth Systems & Reporting

  • Own growth KPIs : organic reach, social engagement, partner count, and installs.
  • Set up simple analytics dashboards (GA4, Search Console, or Notion / Sheets-based).
  • Conduct weekly experiments, document learnings, and optimize based on traction.
  • Collaborate with founders and product to shape the go-to-market voice and roadmap.
  • Requirements

    Must-Have

  • 4–6 years of growth, content, or product marketing in SaaS, WordPress, or SEO tools.
  • Proven track record of organic growth execution (social media, partnerships, or community building).
  • Strong understanding of WordPress and SEO ecosystems (plugins, influencers, agencies).
  • Excellent written and spoken English communication .
  • Experience working in lean startup or agency environments with limited budgets.
  • Comfort with creating simple content (threads, Looms, posts) and managing creators.
  • Nice-to-Have

  • Prior experience launching or marketing WordPress plugins or SaaS tools .
  • Network of WordPress or SEO creators / agencies .
  • Knowledge of AI marketing tools (ChatGPT, Midjourney, etc.) to scale creative output.
  • Familiarity with affiliate systems (Rewardful, FirstPromoter, PartnerStack).
  • Compensation & Salary Band

    Level : (Growth & Launch Specialist – Organic & Partnerships)

    Owns go-to-market launch and early traction for the AI SEO plugin; builds the no-ads growth engine end-to-end. Perks :

  • Competitive base + milestone-based launch bonus
  • Remote-first team with async workflows
  • Direct exposure to founders and leadership
  • Opportunity to own and scale the growth engine for an emerging AI product
  • Schedule & Expectations

  • Working hours (IST) : 2PM - 11PM
  • Flexible hours, with overlap for U.S. collaboration
  • Weekly strategy and content review meetings
  • Work tracked in ClickUp , collaboration via Slack + Notion
  • High autonomy : you own the launch plan, timeline, and creative direction
  • Skills Required

    Wordpress, Social Media, Seo

    Create a job alert for this search

    Growth Marketing Specialist • India

    Related jobs
    Growth Marketing Specialist

    Growth Marketing Specialist

    Alchemist Marketing & Talent Solutions • Republic Of India, IN
    Google, Bing, Meta, LinkedIn, Twitter and other performance-driven platforms.The ideal candidate should be hands-on with campaign management, data analysis, predictive analysis and performance opti...Show more
    Last updated: 22 hours ago • Promoted • New!
    Growth Marketing Specialist

    Growth Marketing Specialist

    Future Varsity Education Group • Republic Of India, IN
    Event Management, Sports Management, Interior Design, Nutrition, Finance, Marketing, Entrepreneurship, and other new-age domains. As we scale our operations, digital ecosystem, and brand presence, w...Show more
    Last updated: 1 day ago • Promoted
    Growth Marketing Specialist

    Growth Marketing Specialist

    Klip Drama • Republic Of India, IN
    We’re an early-stage entertainment startup launching a short-form video app in India.This is a hands-on role where agility and resourcefulness matter as much as experience.Strong understanding of T...Show more
    Last updated: 2 days ago • Promoted
    Growth Marketing Leader

    Growth Marketing Leader

    SingX Pte Ltd • Pune, Republic Of India, IN
    SingX is an established Payment Services company, headquartered in Singapore.Founded by a group of ex-bankers, SingX is changing the way cross border payments are made. We began operations 8 years a...Show more
    Last updated: 30+ days ago • Promoted
    Growth Marketing Specialist

    Growth Marketing Specialist

    Chargebee • Chennai, Republic Of India, IN
    Chargebee is the leading Revenue Growth Management (RGM) platform for subscription businesses.Thousands of companies at every stage of development — from startups to enterprises — use Chargebee to ...Show more
    Last updated: 23 days ago • Promoted
    Growth Marketing Specialist

    Growth Marketing Specialist

    Hexnode • Chennai, Republic Of India, IN
    Mitsogo is a global organization that highly values the contributions of each employee.Our ability to attract top talent is a testament to our commitment to fostering a sense of belonging for every...Show more
    Last updated: 9 days ago • Promoted
    Growth Marketer

    Growth Marketer

    Gleantap • India, India
    Gleantap is a fast-growing Customer Engagement Platform trusted by leading fitness, wellness, healthcare, and lifestyle brands. We help businesses drive growth, improve retention, and automate engag...Show more
    Last updated: 30+ days ago • Promoted
    D2C Growth Marketing Lead

    D2C Growth Marketing Lead

    Soulflower Co Ltd • Republic Of India, IN
    The Performance Marketing Specialist will be responsible for creating, implementing, and monitoring paid advertising campaigns across multiple digital platforms, including Meta (Facebook, Instagram...Show more
    Last updated: 6 days ago • Promoted
    Marketing Growth Lead

    Marketing Growth Lead

    Curately AI, Inc • Republic Of India, IN
    Full-Time, Individual Contributor.AI SaaS company in the HR tech and staffing space.You will drive demand generation, paid campaigns, content, website improvements, product marketing, and event sup...Show more
    Last updated: 22 hours ago • Promoted • New!
    D2C Growth Marketing Specialist

    D2C Growth Marketing Specialist

    Grx Pixel • Republic Of India, IN
    Grx Pixel is a performance-driven IT & Digital Marketing agency helping D2C brands scale through data-backed strategies, creative excellence, and deep expertise in Meta Ads, Google Ads, CRO, and en...Show more
    Last updated: 11 days ago • Promoted
    Growth Marketing Manager

    Growth Marketing Manager

    JustCopy Inc • India, India
    AI offers a solution for developers to copy battle-tested software and clone production-ready apps instantly.By eliminating the need for vibe coding and time-consuming AI prompting, JustCopy.AI str...Show more
    Last updated: 7 days ago • Promoted
    Growth Marketing Lead

    Growth Marketing Lead

    Netcore Cloud • Republic Of India, IN
    Job Description : Marketing Campaigns (ABM & Paid Media).Growth / Demand Generation Marketing.Netcore is a global MarTech product company helping brands deliver AI-powered intelligent customer experie...Show more
    Last updated: 10 days ago • Promoted
    Growth Marketing Specialist

    Growth Marketing Specialist

    Sweet • Republic Of India, IN
    Project-based, with potential for ongoing collaboration).Sweet is the AI-native business platform built for creators — a business partner that clears the clutter, automates the back-office, and giv...Show more
    Last updated: 1 day ago • Promoted
    Growth Marketing Lead

    Growth Marketing Lead

    Nexsales • Republic Of India, IN
    Drive B2B Marketing Initiatives : .Develop and execute marketing strategies tailored to B2B audiences, ensuring Nexsales' products and solutions reach their target market effectively.Manage Multi-Cha...Show more
    Last updated: 3 days ago • Promoted
    Growth Marketing Specialist

    Growth Marketing Specialist

    mCaffeine • Republic Of India, IN
    PEP is a dynamic personal care company that proudly houses two innovative brands –.With a passion for creating high-performance, conscious, and consumer-loved products, we are redefining the way pe...Show more
    Last updated: 30+ days ago • Promoted
    Marketing Growth Specialist

    Marketing Growth Specialist

    Algonomy • Republic Of India, IN
    Algonomy is looking for a Growth Marketer who can build and scale global demand generation programs that convert intent into pipeline. You’ll own end-to-end campaign strategy — from idea to impact —...Show more
    Last updated: 30+ days ago • Promoted
    Growth Marketing Specialist

    Growth Marketing Specialist

    Akaso India • New Delhi, Republic Of India, IN
    AKASO is a leading brand specializing in high-quality and affordable action cameras, designed for capturing life's dynamic and thrilling moments. In just under nine years, AKASO has become a global ...Show more
    Last updated: 22 hours ago • Promoted • New!
    Marketing Specialist- GTM & Growth

    Marketing Specialist- GTM & Growth

    Confidential • India
    Packt's mission is to help the world put software to work in new ways, through the delivery of effective learning and information services to IT professionals. We are a technical publisher and learn...Show more
    Last updated: 27 days ago • Promoted