Performance Marketing Specialist

The Performance Marketing Specialist is responsible for strategising, optimising, and reporting on digital advertising campaigns for Rafiki’s clients. This role requires a deep understanding of performance channels and the ability to deliver measurable results across platforms.Rafiki has worked with 100+ brands both locally and internationally.This position is primarily focused on paid search and display ads on Google and varied social media advertising platforms including Meta, Instagram and LinkedIn. Campaigns will also include retargeting and video ads. This position provides a balance of strategy, budget allocation, client communication, and hands-on research, implementation, optimisation, and reporting on campaigns.The essential functions of this position include the following : Setup and ongoing optimization and management of PPC / Digital Advertising campaigns for multiple clientsBe able to communicate effectively with clientsBe able to lead a team and set up SOPS to drive successManagement of ad budgets, A / B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIsAnalysis of campaign data and reporting on recommendations and strategy on a monthly basisManagement of ad budgets, text ad creative, and keyword researchPerform digital advertising auditsAbility to manage multiple accounts and tasks with effective resolution of conflicting prioritiesAbility to communicate professionally on client calls and via emailActively collaborate with Rafiki