Responsibilities
The CE will help distributor expand his business by coaching and working with the DB and / or the team of sales representatives. He will be instrumental in resolving market challenges and ensuring incremental business.
Responsibilities : Market
- Delivering Secondary monthly targets and Gross Revenue growth
- Planning routes efficiently to increase productivity
- Increase Net Distribution by increasing number of outlet served
- Increases Weighted Distribution by increasing SKU count in existing outlets
- Ensuring stock availability and Rack Execution as per planogram
- Relationship building in the market to maximize customer satisfaction
Training & Communication
One-on-One training of PSRs to develop business understanding & sales capabilityMonthly target setting for each salesmenWorks with salesmen in market to coach him / her on market executionMonitors salesmen performance using regular sales reportsCommunicates incentives and motivates salesmen to achieve targetsDistributor
Distributor / Hub / Spokes appointment and retirement for territoriesManaging DB health (ROI) by ensuring adherence to Joint Business planJointly responsible for recruitment and retention of sales representativesMinimizing expiry / stales by ensuring FIFO and stacking norms of productsTracking correct and timely delivery of orders in the marketEnsuring food compliance of every distributorFacilitating development of distributor on PepsiCo sales competenciesQualifications
4 - 6 Years FMCG / Similar Sales and DistributionSkills Required
FMCG SALES, Sales And Distribution, PSR, Sales Targets