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Web Analyst

Web Analyst

EXLNagpur, IN
15 hours ago
Job description

Role Overview :

We are seeking a highly skilled Web Analytics Specialist with hands-on expertise in Adobe Launch and Adobe Analytics . The ideal candidate will be responsible for implementing, managing, and optimizing analytics tags and data collection frameworks to ensure accurate measurement of digital performance across platforms.

Key Responsibilities :

  • Manage and maintain web analytics implementation using Adobe Launch (Tag Manager) and Adobe Analytics .
  • Design and implement tracking strategies to capture user interactions and business KPIs across websites and digital platforms.
  • Collaborate closely with development, marketing, and product teams to ensure accurate and efficient tag deployment.
  • Conduct validation and QA of tagging implementations to ensure data accuracy and consistency.
  • Partner with analytics and marketing teams to translate business requirements into effective data collection and reporting frameworks.
  • Troubleshoot and resolve tracking or data discrepancies in coordination with technical stakeholders.
  • Stay updated on best practices in tag management, analytics governance, and emerging MarTech tools.

Required Skills & Experience :

  • 4+ years of experience in Web Analytics and Tag Management .
  • Proven hands-on experience with Adobe Launch and Adobe Analytics .
  • Strong understanding of JavaScript, HTML, and CSS as it relates to tag implementation.
  • Knowledge of data layers , digital data governance, and event-based tracking.
  • Experience working with debugging tools (e.g., Adobe Experience Platform Debugger, Charles Proxy, or similar).
  • Excellent analytical, problem-solving, and communication skills.
  • Ability to manage multiple projects and stakeholders in a fast-paced environment.

    • Preferred Qualifications :

  • Exposure to Adobe Experience Platform (AEP) or Adobe Target .
  • Experience with Google Tag Manager (GTM) or Google Analytics (GA4) as a secondary skill.
  • Familiarity with SQL , BigQuery , or data visualization tools (e.g., Power BI, Tableau).
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    Web Analyst • Nagpur, IN