Head of Branding, Marketing and Communications

Salary : Competitive / Paid in Indian Rupee . INR / Annual Recommended Quick Links

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Job Profile

Develop and execute a multi dimensional communications messaging framework,

in line with BYST's vision and objective.

Monitor systems and procedures necessary for smooth operations of overall

branding marketing and communications

Regularly assess the effectiveness of the organization's communication channels

and put in place measures that will create awareness and momentum, as well as

test the effectiveness of communication activities.

Lead BYST branding, marketing and communications team

Create branding for BYST that will open funding opportunities

Specific responsibilities

Develop and implement an effective National communications strategy including social media strategy, consistent with the organization's core intent, core outcomes, area of excellence and strategic direction.

Provide proactive, strategic, high-touch communications support and advice on internal and external communications, as appropriate, to protect and enhance the organizations' reputation and brand.

Monitor and guide development, maintenance and expansion of the BYST website and social media platforms; coordinate online queries / responses and serve as focal point for management of the organization's social media networks.

Coordinate with other departments of BYST, develop and distribute information, communications and high quality printed, audio-visual, digital fundraising, and marketing / promotional materials to target audiences, including Corporates, individuals, government departments, donor agencies and foundations.

Act as brand champion to project a unified image and message that establishes BYST as a leading youth grassroots entrepreneurship development organization.

Lead the process of branding of the offices of BYST including local partners and direct implementing locations.

Ensure brand compliance and train concerned staff on branding and communication to streamline the communication process.

Identify and seize media opportunities to promote BYST programs. Develop talking points and communication messages for the spokesperson of the organisation and provide media training to staff.

Respond to and document queries by local, regional / international news media and donor contacts in a timely and appropriate manner.

Collaborate with other functions at BYST in writing blogs, articles for internal newsletters and opinion editorials.

Networking and developing strategic relationships with media and key ecosystem influencers.

Effectively present information to internal and external stakeholders

Leverage new ideas for promotional events / activities and organize them in

coordination with peer departments.

Manage media relations to maintain and cultivate existing, new relationships with

representatives of the media.

Manage the marketing and communications budget, and ensure programs are

achieved on time and within the budget.

Manage the appearance of all organization print and electronic marketing

collaterals eg : Newsletters, external communiques etc.

Develop, coordinate and assist various departments in the overall brand

positioning and marketing outreach of their programs.

Develop a social media campaign for existing BYST programs and be abreast of the

latest trends and strategies in digital marketing.

Coordinate with the senior management team to identify and drive business

development opportunities.

Qualification, experience and competencies

Post-graduation / Master's degree in Communications / Media / Marketing

10-12 years of demonstrated experience in communications and media relations, preferably in the humanitarian or international development sector (INGOs)

In-depth understanding of brand development and communications, with experience in developing, managing, and assessing integrated communications and promotional plans.

Strong organizational skills, and ability to deliver high quality work, under pressure, meet tight deadlines, and simultaneously manage multiple projects.

Superior writing and editing skills, excellent oral communications skills; fluency in English required.

Good interpersonal skills, including ability to work effectively as part of a local team, and across organizational lines and geographic boundaries.

Proven track record in facilitating workshops, planning, managing, and developing executive communication.

Excellent computer skills, including Word-processing, presentations and spreadsheets.

A good initiator and team player with willingness to share information and communicate positively and effectively with all stakeholders.