Hiring : Data Scientist - Multi-Touch Attribution (MTA)
Location : Bangalore (Hybrid, 3 days in-office)
Type : Full-time | Experience : 3-6 years
Joining : Immediate-30 days.
One of our clients is looking for a skilled Data Scientist to lead Multi-Touch Attribution (MTA) modelling. You'll work with marketing and data teams to measure the impact of channels, optimise budgets, and improve ROI.
Key Responsibilities :
1. Build and implement algorithmic attribution models
2. Work with large-scale marketing data (impressions, clicks, conversions)
3.Apply statistical and ML techniques (e.g., logistic regression, Shapley values)
4. Validate models with experiments and testing
5. Automate reporting pipelines and create 3-6 years in data science / marketing analytics / attribution modelling
2. Strong Python, SQL, data science libraries experience
3. Knowledge of MTA techniques (Markov, time decay, etc.)
4. Solid understanding of digital marketing channels
(ref : iimjobs.com)
Data Scientist • Bangalore, India