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MarTech Integration Specialist

Maino.aibangalore, karnataka, in

25 days ago

Job description

Role Overview

We are looking for a Marketing Technology Specialist who has hands-on experience in event tracking, analytics, and ad tech integrations . You will play a crucial role in setting up and debugging event flows across multiple platforms to optimize our clients’ marketing journeys.

Key Responsibilities

✅ Tag Implementation & Tracking :

Set up and manage Google Tag Manager (GTM) , GA4 tags , Google Ads tags , and Meta pixels , Meta CAPI , SDK events
Debug and validate event flows using tools like GTM preview, Meta Event Debugger, and Google Tag Assistant.

✅ Event Creation & Debugging :

Define, configure, and test marketing events across web and mobile .

Ensure proper event mapping to analytics and attribution platforms.

Work closely with developers and marketing teams to troubleshoot event-related issues.

✅ MMP (Mobile Measurement Partner) SDK Integration :

Implement and manage MMP SDKs (AppsFlyer, Adjust, Branch, etc.).

Track app installs, in-app events, and ensure correct attribution for paid marketing channels.

✅ Ad Tech & Attribution :

Ensure data integrity between ad platforms, analytics tools, and MMPs.

✅ Client Collaboration & Optimization :

Work with multiple clients to set up, monitor, and optimize event tracking strategies .

Help refine marketing data pipelines for better campaign insights and optimization.

What We’re Looking For

🔹 1+ years of experience in MarTech / Marketing Analytics .

🔹 Strong knowledge of GTM, GA4, Google Ads tags, Meta pixels .

🔹 Hands-on experience with event creation, debugging, and troubleshooting .

🔹 Familiarity with MMP SDKs (AppsFlyer, Adjust, etc.).

🔹 Understanding of digital ad tracking, attribution models, and performance marketing metrics .

🔹 Ability to work with cross-functional teams (developers, marketers, and analysts).

🔹 Problem-solving mindset with strong attention to detail.

Bonus Points

✨ Experience with server-side tagging .

✨ Understanding of data layers and event schema .

✨ Prior experience with client-facing roles in a marketing agency .

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Integration Specialist • bangalore, karnataka, in