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Paid Media Specialist
Paid Media SpecialistCausalFunnel • Republic Of India, IN
Paid Media Specialist

Paid Media Specialist

CausalFunnel • Republic Of India, IN
2 days ago
Job description

CausalFunnel is actively seeking enthusiastic Marketing Specialist to join our growing team! This is a great opportunity for passionate and motivated individuals to gain hands-on experience in Digital Marketing in real word.

Key Responsibilities

As a Marketing Specialist, your primary responsibilities will include :

1. PPC (Pay-Per-Click) Ads Management (Must Have)

  • Creating, optimizing, and managing PPC campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads etc.
  • Monitor campaign performance and suggest adjustments to maximize ROI.
  • Conduct keyword research and audience analysis for targeting.
  • Prepare performance reports and provide actionable insights.
  • Always on the look out for new PPC techniques and algorithms for better ROAS.

2. Content Writing and Search Engine Optimization

  • Create high-quality, engaging, and SEO-friendly content, including blogs, articles, website copy, and email campaigns.
  • Collaborate with the marketing team to develop content ideas and editorial calendars.
  • Proofread and edit content for clarity, tone, and adherence to brand guidelines.
  • Research and incorporate trending topics relevant to our industry.
  • Perform on-page and off-page SEO tasks, including keyword research, meta tag optimization, backlink building, and technical SEO audits.
  • Optimize website content and structure to improve organic search rankings.
  • Analyze SEO performance using tools like Google Analytics, SEMrush, or Ahrefs and recommend improvements.
  • Stay updated with SEO trends and algorithm changes.
  • Qualifications & Skills

    We’re looking for someone who is passionate about digital marketing, creative, and eager to learn.

    Required Skills :

  • Good knowledge of PPC platforms such as Google, Facebook, Pinterest Ads.
  • Familiarity with SEO techniques and tools (e.G., Google Analytics, SEMrush, or Ahrefs).
  • Strong written communication skills with the ability to create compelling content.
  • Basic understanding of marketing analytics and performance metrics.
  • Proficiency in English Content Writing
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    Paid Media Specialist • Republic Of India, IN

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