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Performance Specialist
Performance SpecialistTechdock Labs • Delhi, India
Performance Specialist

Performance Specialist

Techdock Labs • Delhi, India
9 hours ago
Job description

About Us

We’re a fast-growing

D2C brand

on a mission to create exceptional digital experiences and drive scalable growth through performance-driven marketing. If you live and breathe data, conversions, and ROAS, we’d love to have you on our team.

Key Responsibilities

Plan, execute, and optimize paid campaigns across

Meta (Facebook & Instagram), Google Ads, YouTube, and other digital channels.

Drive performance marketing KPIs —

ROAS, CPA, CAC, LTV , and revenue growth.

Manage

campaign budgets , daily spend, and performance reports.

Build and execute

A / B tests

for creatives, audiences, and landing pages.

Collaborate with the

creative and content teams

to develop high-converting ad creatives.

Analyze campaign data and turn insights into actionable growth strategies.

Stay ahead of performance trends, algorithm changes, and new ad formats.

Requirements

3+ years of hands-on experience managing

paid media campaigns

for a D2C or eCommerce brand.

Proven track record of

scaling campaigns profitably .

Deep understanding of

Meta Ads Manager, Google Ads, and Analytics .

Experience with

Shopify, Google Tag Manager, Pixel, Conversion API , and attribution tools (e.g., Triple Whale, Hyros).

Strong analytical and data interpretation skills.

Excellent communication and creative collaboration abilities.

Bonus Skills (Good to Have)

Experience with influencer or affiliate marketing.

Basic knowledge of SEO, email automation, or retention campaigns (Klaviyo, Mailchimp).

Comfort with tools like

Canva, Notion, or Figma

for ad planning and reporting.

What We Offer

Competitive salary and performance-based incentives.

Opportunity to work directly on scaling a D2C brand.

A creative and growth-driven work culture.

Freedom to experiment and implement your ideas.

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