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Marketing Executive - Events and Masterclass
YocketMumbai, IN1 day ago
Job descriptionCraft compelling and clear event communication copy across all channels Coordinate with internal and external stakeholders (speakers, partners, design, ops) Analyze event funnel performance (registrations → show-up → retention) and Identify gaps and brainstorm new ideas to increase reach and engagement Ensure timely follow-ups, feedback loops, and reporting post-event Excellent copywriting, storytelling & email writing skills — you know how to Strong understanding of marketing funnels, audience psychology, and content Analytical mindset - ability to look at event data and draw actionable insights Creative problem solver & ideator - you love figuring out what works Hands-on experience with tools like Mailchimp / Sendinblue / WebEngage / Excellent project management and cross-functional coordination Ownership-driven - you treat every event like your own product Experience running high-volume webinars or online workshops Basic design or video editing skills (Canva, etc.) Background in EdTech, SaaS, or community-led growth You consistently hit (or exceed) registration and attendance goals Your campaigns deliver high open & click-through rates You create event flows that are scalable, trackable, and repeatable You identify what resonates with our audience and double down on it
We’re looking for a driven and creative Event Marketing & Communications Manager to
lead the execution of our online events, webinars, and masterclasses. You’ll be the owner
of the full event funnel - from audience acquisition to show-up rate, using engaging
communication, targeted campaigns, and strategic coordination.
If you're a natural storyteller, copywriter, and growth thinker who understands how to
move audiences to action and thrives in fast-paced environments — we want you on the
team.
Responsibilities
- Own end-to-end planning and execution of online events & masterclasses
- Drive registrations & attendance through high-performing campaigns via :
○ Email marketing
○ WhatsApp broadcasts
○ SMS campaigns
○ In-app push notifications
○ Community posts (Reddit, Quora, Telegram, etc.)
to ensure event success
optimize continuously
What We’re Looking For
hook attention and convert it
performance
WhatsApp APIs / CRMs
Bonus If You Have
What Success Looks Like
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Marketing Executive • Mumbai, IN
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