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Zebra Learn- Product Marketing Manager

Nexthiresurat, India

2 days ago

Job description

Profile- Product Marketing Manager

Location- Surat

Exp- 6+ Years

Job Overview :

We are seeking a passionate and data-driven App Marketer to develop and execute strategies that drive app downloads, user engagement, and retention. The ideal candidate will have a strong understanding of app marketing, including user acquisition campaigns, app store optimization (ASO), and in-app engagement strategies.

Your contribution to the team :

Establish, implement, and measure the effectiveness of mobile app paid advertising initiatives to drive the adoption and engagement of our mobile app.
Responsible for managing online advertising and display campaigns, preferably third-party app advertising campaigns with mobile ad networks.
Planned, executed, and managed the daily content of various channels (local and international), including social media, mobile apps videos, etc.
Creating strategies for generating bold and innovative ideas for growth via paid channels.
managing advertising campaign execution, creating and optimizing campaigns,analyzing trafc data, and solving problems).
Responsible for tracking, attribution, and overall data access to analyze key metrics including cost to acquire, quality of the trafc by source, and return on investment.
Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained.
Identify and manage new and existing content providers, including both individuals and financial corporates.
Responsible for new customer acquisition via our mobile app.

Must have experience and skills :

Must have experience in Mobile App marketing, UAC and app install campaigns on various paid and owned media like Google, Facebook, Apple Search Ads, etc.

Worked on Google Analytics, Appsyer, Clevertap, and other popular tools for mobile attribution, acquisition, and re-engagement.

Must have experience in paid mobile app marketing, mobile marketing, digital marketing, and / or display and search marketing.

Should understand the concepts of the Lifetime value of a user (LTV) and its application.

Must have experience in delivering customer acquisition growth and optimization across key metrics.

At least 4+ years of experience in App Marketing / digital marketing / nancial editorial / Content Management.

Data-driven mindset with excellent analytical and problem-solving skills.

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Zebra Learn- Product Marketing Manager • surat, India