Lead Generation Executive

This position involves planning and executing lead generation, client outreach, and offer creation activities for technology-based software and marketing services. The role requires analytical, communication, and coordination skills, with independent responsibility to manage campaigns and guide supporting team members or interns.

Key Responsibilities :

• Identify, research, and qualify potential clients through digital platforms, social media, business directories, and professional networks.
• Plan and execute targeted outreach campaigns through email, LinkedIn, and other digital channels.
• Create customized commercial offers, proposals, and introductory decks in coordination with the Sales and Technical teams.
• Manage and maintain CRM data, ensuring accurate tracking of leads, follow-ups, and communication logs.
• Conduct initial client communication to understand requirements, qualify opportunities, and schedule meetings for senior managers.
• Design and implement lead-nurturing workflows to maintain engagement with potential clients.
• Collaborate with the marketing team to align lead-generation efforts with digital and content marketing initiatives.
• Supervise and guide interns, vendors, or support staff for database collection, email drafting, and campaign execution.
• Track campaign performance metrics such as leads generated, conversion ratios, and engagement reports.
• Ensure all communications and proposals follow company standards, confidentiality norms, and brand tone.
• Contribute to market research and competitor analysis to support new business strategy development.
• Prepare weekly and monthly progress reports for management review.
• Participate in review meetings and suggest data-driven improvements for outreach strategy and client targeting.

Job Type : Full-time

Pay : ₹18, ₹28,000.00 per month

Benefits :

Work Location : In person