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Social Media Marketing Specialist

Social Media Marketing Specialist

KashaKottayam, IN
5 hours ago
Job description

Kasha is a global platform designed to empower small business owners, solopreneurs, and freelancers by providing an all-in-one tool to start, run, and grow their businesses. We address the inefficiencies of fragmented tools and multiple subscriptions by offering a seamless solution that integrates company formation, banking, invoicing, client management, website building, and more.

About the Role

We are looking for a Social Media Manager to lead our brand presence across social platforms while also owning influencer management, UGC strategy, and community engagement. This is a fast-paced, high-visibility role where you’ll create daily content, collaborate with creators, and engage directly with audiences to drive growth, brand love, and inbound leads. The ideal candidate is a fluent UK English speaker with a strong background in Fintech / SaaS storytelling for SMB audiences.

Key Responsibilities

  • Develop and manage monthly content calendars across Instagram, TikTok, , X, and YouTube.
  • Publish daily posts across channels, ensuring consistency in brand tone and visual identity.
  • Run monthly experiments with new formats, trends, and collaborations.
  • Respond to DMs and comments within 24 hours to maintain high engagement.
  • Proactively engage with credible external accounts to increase brand visibility.
  • Deliver monthly sentiment analysis reports to track brand perception.
  • Identify, negotiate, and manage partnerships with micro-influencers and SMB creators.
  • Onboard 5–10 new creators / month and maintain a UGC content production calendar.
  • Ensure on-time content delivery and track ROI of influencer collaborations.
  • Feed 3+ UGC assets weekly into paid media for testing.

Requirements

  • 3–6 years of experience in social media, influencer, or community management.
  • Fluent-level UK English proficiency with excellent storytelling and copywriting skills.
  • Strong background in Fintech, SaaS, or SMB-focused narratives.
  • Proven track record managing multi-platform social calendars and influencer campaigns.
  • Proficiency with social scheduling, analytics, and listening tools.
  • Excellent communication, negotiation, and community engagement skills.
  • Ability to thrive in a fast-paced environment while balancing creative and operational priorities.
  • Why Join Us :
  • Opportunity to work with cutting-edge technologies and modern development practices.
  • Collaborative and innovative work environment.
  • Competitive salary and benefits package.
  • Career growth and professional development opportunities.
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    Social Media Marketing Specialist • Kottayam, IN