Marketing and Brand Development LeadAptivision Technologies • Bengaluru, Republic Of India, IN
Marketing and Brand Development Lead
Aptivision Technologies • Bengaluru, Republic Of India, IN
15 hours ago
Job descriptionManage the company’s brand positioning and ensure consistency across all marketing materials. Oversee the creation of project brochures, hoardings, digital creatives, videos, and other promotional content. Coordinate with design agencies, PR firms, and media partners for campaign execution. Lead digital marketing initiatives including SEO, SEM, social media campaigns, email marketing, and website management. Track and analyze campaign performance to optimize ROI. Manage online reputation and digital engagement with potential buyers. Drive lead generation campaigns through multiple channels digital, outdoor, print, and channel partners. Plan and execute project launches, property expos, and customer engagement events. Develop referral and loyalty programs to encourage repeat business. Work closely with the sales team to track lead conversions and marketing effectiveness. Prepare and present monthly marketing performance reports and insights to senior management. Ensure timely execution of campaigns within approved budgets. Strong understanding of real estate marketing and buyer behavior Proficiency in digital marketing tools and analytics platforms Excellent communication, leadership, and project management skills Creative mindset with attention to detail Ability to manage multiple projects and vendors simultaneously MBA / PGDM in Marketing, Communication, or related field 5–10 years of experience in marketing, with at least 3 years in the real estate sector Proven experience in launching and promoting large-scale residential or commercial projects
Job Title : Marketing Manager - Real Estate
Department : Sales & Marketing
Reporting To : Head of Sales & Marketing / General Manager - Marketing
Work Location : Bangalore, Karnataka (Koramangala)
Job Purpose :
To plan, develop, and execute marketing strategies that enhance brand visibility, generate quality leads, and drive sales for residential and commercial real estate projects. The Marketing Manager will oversee digital, offline, and event-based marketing initiatives to ensure consistent branding and effective communication across all channels.
Key Responsibilities :
1. Marketing Strategy & Planning
- Develop and implement comprehensive marketing plans for ongoing and upcoming real estate projects.
- Define marketing budgets, timelines, and performance KPIs.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Collaborate with the sales team to align marketing strategies with sales objectives.
2. Branding & Communication
3. Digital Marketing
4. Lead Generation & Events
5. Coordination & Reporting
Key Skills & Competencies :
Qualifications & Experience :
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Brand Marketing Lead • Bengaluru, Republic Of India, IN
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