Head of Consumer and Market Insights

Key Responsibilities

Lead the consumer insights function, owning trackers, U&A research, pricing, conjoint, and segmentation.

Translate research findings into actionable insights that shape product positioning, communication, and go-to-market strategies.

Partner with category and brand marketing teams to evaluate campaign effectiveness and optimize creative and media investments.

Work with product and business teams to analyze consumer journeys, usage patterns, and unmet needs, feeding into innovation roadmaps.

Present insights to senior leadership with clear storytelling that influences strategy and business decisions.

Build and mentor a high-performing insights team, embedding a culture of curiosity, data-driven thinking, and consumer obsession.

Requirements

MBA / PGDM from a reputed institution.

8-10 years of experience in consumer insights, market research, and marketing science.

Strong pedigree from Automobile / OEMs, Consumer Electronics & Appliances, or high-growth startups.

Work experience with leading research agencies such as Kantar, Nielsen, Ipsos, Fractal, or equivalent.

Ability to thrive in a fast-paced, high-growth environment with strong ownership and strategic thinking.