Brand Marketing Specialist

Key Responsibilities

1. Campaign Execution & Reporting

Plan and execute driver / supply marketing campaigns across In-App, WhatsApp, IVR, SMS, and Email.

Own CLM execution with reporting on key metrics to measure campaign effectiveness.

Coordinate with city teams and cluster heads to ensure compliance with regional regulations.

2. Category Marketing

Manage day-to-day communication strategy for Bike Taxi, Auto, and Cabs .

Deliver consistent messaging across all supply channels to enhance engagement and retention.

3. CLM Management

Manage and optimize driver app communications , ensuring relevant, timely updates and nudges.

Create and execute customer app communication (PNs, WhatsApp, Email, SMS).

4. Content & Copy

Write crisp, impactful content in Hindi & English for CLM campaigns and social media.

Manage translations / adaptations ensuring language accuracy and brand tone.

5. Tools & Tech

Work hands-on with CLM platforms such as MoEngage, CleverTap , and HTML-based templates.

6. Creative & Agency Management

Collaborate with agencies to develop high-quality statics, videos, GIFs, and campaign assets .

Ensure creative outputs are aligned with campaign objectives and brand guidelines.

7. Social Media & Community Building

Ideate and execute creative strategies to grow driver community engagement on social media handles .

Drive awareness and following through contests, influencer tie-ups, and UGC content .

Requirements

2–4 years of experience in brand / digital / supply marketing .

Strong copywriting skills , with fluency in Hindi (spoken & written).

Hands-on experience with MoEngage, CleverTap , or similar CLM tools.

Ability to work with HTML-based templates for campaign deployment.

Strong project management and agency coordination skills .

Creative mindset with an eye for social media ideas and engagement strategies .