Manager - MarTech

Ways of Working - Employees will work from the office in hybrid mode (Bangalore).

About Swiggy

Swiggy is India's leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500+ cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fuelled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India.

From starting out as a hyperlocal food delivery service in 2014, to becoming India's leading on-demand convenience platform today, our capabilities result not only in lightning-fast delivery for customers, but also in a productive and fulfilling experience for our employees.

About This Role

This position will be a key part of the Growth Marketing vertical, responsible for driving disproportionate growth by shipping impactful solutions in performance marketing, owned media, and other high-growth domains. The role involves end-to-end ownership of product discovery, solutioning, PRD creation, GTM strategies and root cause analysis (RCA), . The position will work cross-functionally with tech, marketing, design, and analytics teams to conceptualize, execute, and scale products that fuel business growth.

Responsibilities

Product Discovery & Ideation :

Identify opportunities for growth through performance marketing and owned media solutions.

Conduct market research, user feedback, and competitive analysis to define high-impact problem statements.

Solution Design & PRD Development

Develop comprehensive Product Requirement Documents (PRDs) for solutions that align with growth objectives.

Collaborate with tech teams to define product architecture and features.

Cross-functional Collaboration

Partner with marketing, design, analytics, and engineering teams to bring solutions from concept to launch.

Act as the bridge between business and technical stakeholders, ensuring alignment across teams.

Experimentation & Problem Solving

Design, execute, and analyze experiments to validate product hypotheses.

Conduct RCA wherever applicable.

GTM Strategy & Execution

Own the GTM for new products, ensuring timely execution and alignment with business goals.

Develop frameworks for post-launch performance tracking and optimization.

Performance Marketing Innovation

Build tools and products to improve targeting, personalization, and media efficiency.

Explore and implement new channels, algorithms, and automation to scale performance marketing efforts.

Leadership & Planning

Create and present quarterly, half yearly and annual growth roadmaps to leadership.

Influence and drive alignment across teams, including product, business, analytics, bizfin, brand, and design.

Required Skill-set

• Proven ability to manage complex, cross-functional projects with measurable impact.
• Strong analytical skills with a focus on leveraging data for decision-making.
• Experience in crafting and driving PRDs, experimentation frameworks, and GTM strategies.
• Familiarity with performance marketing channels (Google, Facebook, affiliates, programmatic etc.) and tools (Snowflake, AppsFlyer, Clevertap, etc.).
• Strong understanding of owned media, including CRM, push notifications, in-app messaging, and personalization.
• Exceptional communication and stakeholder management skills, with a proven ability to influence without authority.
• Self-driven with a strong bias for action and comfort with ambiguity.

Preferred Experience

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law.

Skills Required

snowflake , Crm, affiliates , Personalization, Google, Push Notifications, facebook