Senior Global Marketing StrategistMad Influence • Noida, Republic Of India, IN
Senior Global Marketing Strategist
Mad Influence • Noida, Republic Of India, IN
1 day ago
Job descriptionPixel setup, events, GA4, UTMs Understanding of AppsFlyer / Branch Build dashboards for CAC, ROAS, CPM, CPV, CTR Conduct landing page audits Run A / B tests and suggest UI / UX improvements Improve conversion rates across global markets Build testing frameworks for UGC & performance ads Provide insights on hooks, formats, and winning creatives Work with internal teams for creative requirements Develop multi-geo launch and scaling playbooks Understand cost behaviours across US, GCC, SEA, Europe Efficiently scale large budgets ( INR 3 crore+ monthly) Present weekly / monthly performance reviews Own performance roadmap for each client Work independently with internal stakeholders CAC Reduction ROAS Improvement Landing Page Conversion Rate Growth CPM / CPV Efficiency Creative Testing Velocity Spend Efficiency at Scale 5–7 years of performance marketing experience Strong expertise in TikTok + Meta + YouTube ads Managed INR3 crore+ monthly budgets Strong analytics, attribution, and GA4 knowledge Global market experience (US, Europe, SEA, GCC) Experience in CRO and UGC-based performance ads Scale ads across four continents High autonomy and ownership Opportunity to build Mad Influence’s performance vertical from scratch Work closely with leadership on strategy and execution
Senior Performance Marketing Manager (Global Markets)
Experience : 5–7 years
Location : Noida (On-site)
Company : Mad Influence (Mad Group)
About the Role
Mad Influence is expanding its global performance marketing capabilities for brands targeting consumers across India, US, Europe, SEA, and GCC. We are hiring a Senior Performance Marketing Manager who is both a strategist and executor, capable of driving INR 3 crore+ monthly ad spends across TikTok, Meta, and YouTube.
What You Will Own (End-to-End)
1. Multi-Platform Performance Campaigns
- TikTok Ads, Meta Ads, YouTube / Google Ads
- Global TOF / MOF / BOF funnel building
- Region-specific optimisation for B2C brands
2. Attribution, Tracking & Analytics
3. CRO & Landing Page Optimization
4. Creative Testing Strategy
5. Global Performance Strategy
6. Reporting & Leadership
Key KPIs
Required Skills
Why Work With Us
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Marketing Strategist • Noida, Republic Of India, IN
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