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Digital Analytics & Monitoring Specialist (Data & Performance-Focused)

Digital Analytics & Monitoring Specialist (Data & Performance-Focused)

Cressanda Railway Solutions Limitedpalakkad, kerala, in
1 day ago
Job description

Core Role : Track, measure, and optimise based on analytics for a client based in the finance sector.

SEO / SMO Responsibilities :

SEO (Analytical Side) :

  • Keyword tracking & ranking reports for campaign-related terms.
  • Monitor website / social traffic sources and CTR from organic posts.
  • Audit SEO health of linked content (landing pages, microsites, YouTube, etc.).
  • Suggest optimisation opportunities based on data.

SMO (Analytical Side) :

  • Track engagement metrics (likes, shares, saves, CTR, impressions).
  • Run competitor benchmarking (how their content performs in search & social).
  • Generate monthly insights on which hashtags, content types, or posting times yield the best performance.
  • Recommend adjustments to improve campaign ROI.
  • Baseline Setup (Month 1) :  Establish key KPIs, dashboards, and benchmarks.
  • Monthly Reports :
  • Detailed analytics covering reach, impressions, engagement, CTR, follower growth, and SEO keyword performance.
  • Visual dashboards (charts, graphs) for client-facing reports.
  • Final 3-Month Report :
  • Comprehensive review of all digital media KPIs.
  • ROI & cost-benefit analysis of campaigns.
  • Strategic recommendations for scaling.
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    Digital Specialist • palakkad, kerala, in

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