JOB PURPOSEAn Area Sales Manager manages the sales force within his defined regional territory. An Area Sales Manager is responsible for overseeing sales operations, meeting revenue / volume targets and managing the sales team in the region.
- INTERACTION WITH STAKEHOLDERS
Internal
External
Direct
Urbanite>
Service, Urbanite>
Digital, Urbanite>
Sales
Dealership, Government Officals, Customers
- JOB REQUIREMENTS
Educational Qualifications
Essential : Graduate || Any stream / branch
Preferred Institution : Any Premier Institute
Desired Qualification : Management||Sales And Marketing
||
Work Exp
Min : 3
Max : 10
- KEY COMPETENCIES
Technical / Functional
1. Deep Understanding of sales processes.
2. Dealership Management
3. Product Knowledge
4. Market Intelligence
5. Competition Tracking
6. Network development
7. Negotiation and Conflict Resolution
Behavioural
L3 - ACT - Continuously raise the bar; Ensure results with speed; Meet customer expectations
5. KEY RESPONSIBILITIES
Sales Vs. Targets :
- Achieving the sales targets through channel partners in the assigned region.
- Increasing the market share for the assigned region by providing Strategic Directives.
- Involved in the preparation of Plan Actuals with Zonal Sales Manager for setting sales targets for ASM by analyzing actual sales vs expected sales.
- Updating market developments periodically to facilitate proactive steps to combat competition.
- Analyzing market sales data and customer satisfaction data.
- Network Coverage :
- Identifying the network gaps identify prospective dealers.
- Managing the business by monitoring each dealership in terms of viability and profitability.
- Systems and Processes :
- Capturing ASM best practices and deploy them horizontally in concerned areas.
- Timely Training to Dealers and dealer staff on Sales process, Product CRM related activities.
- Reporting on Dealer performance, Market Shares, Market information, Sales Forecast, Competitor Performance, RTO analysis, Application Matrix, Financier Matrix and Team Productivity.
- Manpower :
- Ensuring adequacy of manpower at channel partners.
- BTL / Local Level Marketing :
- Initiate marketing programs / BTL activities from time to time in the assigned region and monitor customer service to achieve sales objectives and customer satisfaction.
- Stock and Working Capital :
- Managing the funds flow to the dealerships and ensure optimization of working capital.
- Stock planning correction
- Finance :
- Manage funds flow to the dealerships by way of coordinating with the Financiers
- Ensures smooth operation by tying up with Financiers for trade advances or Inventory Funding.
- The above list is not exhaustive and could evolve with changing needs priorities of the company
Skills Required
Customer Satisfaction, Systems