Key Account Manager

Key Responsibilities :

• Modern Trade / Key Account Management
• Manage relationships with Modern Trade / LFR key accounts.
• Negotiate terms of business, joint business plans, and ensure growth in assigned accounts.
• New Product Introduction (NPI)
• Drive NPI launches in key accounts.
• Ensure planogram compliance in consultation with the category team.
• Sales & Stock Management
• Achieve sales targets including Sell-In and Sell-Out.
• Manage stock mapping, order generation, and PO fulfilment.
• Ensure adequate stock availability and timely replenishment.
• Merchandising & Visibility
• Plan product planograms and ensure effective execution at retail outlets.
• Monitor shelf space, displays, and brand visibility.
• Promoter & Team Management
• Place and manage in-store promoters effectively.
• Conduct regular store visits, assign targets, and monitor promoter performance.
• Marketing & Promotional Activities
• Plan and execute marketing initiatives, trade schemes, and promotional campaigns in collaboration with marketing teams.
• Receivables & Account Management
• Monitor receivables and ensure timely account reconciliation with all key accounts.
• Competition Tracking
• Track competitor activities, pricing, schemes, and strategies.
• Provide market intelligence to management for decision-making.

Requirements :

Salary : Upto 10 LPA