We’re seeking a Social Media Manager who can combine creativity, psychology, and performance-driven strategies to scale brand presence. This person should be equally strong in organic growth and paid advertising (Meta Ads) while leading a small team to execute.
Key Responsibilities
- Develop organic growth strategies across IG, FB, LinkedIn, and YouTube.
- Utilize consumer psychology to craft emotionally engaging content that drives shares, saves, and sparks conversations.
- Build and manage content calendars, campaigns, and posting schedules.
- Lead and mentor designers, copywriters, and community managers; enforce deadlines & SOPs.
- Plan, launch, and optimize Meta Ads campaigns (lead gen, conversions, remarketing).
- Drive community engagement : influencer outreach, partnerships, UGC, and micro-collaborations.
- Track and report KPIs (reach, saves, shares, CTR, CPL, ROAS) with actionable insights.
- Stay ahead of social trends, algorithm updates, and emerging tools.
Requirements
3–5+ years of proven experience in organic growth & paid ads.Portfolio / case studies showing before-and-after metrics for social growth.Deep understanding of content psychology and audience behavior.Strong command of Meta Ads Manager, GA4, Buffer / Hootsuite, and analytics tools.Excellent English communication; team leadership experience.Bonus : Experience in multiple industries (Health & Wellness, Local Services, E-com, etc.).What We Offer
Competitive, performance-linked salary.Flexible work (Mohali office or Remote, IST hours).Opportunity to work across diverse industries and fast-growth campaigns.