Performance Marketing Trainer – Student Success (PG Programs)

• Performance Marketing Training
  
• Deliver in-depth, practical training sessions on Google Ads, Social Media Ads, SEO, Google Analytics, Website Design & Development (WordPress-focused), E-commerce (Amazon, Shopify, WooCommerce), and Media Planning.
  
• Ensure hands-on exposure to dashboards, tools, and real-world scenarios.
  
• Adapt teaching methods to suit varying learning levels and batch dynamics.
  
• Student Coaching & Career Readiness
  
• Coach students on placement preparation, career strategy, resume building, portfolio development, and mock interviews.
  
• Provide structured interview feedback and mentorship to build confidence.
  
• Support students in overcoming placement anxiety and performance challenges.
  
• Student Progress Monitoring
  
• Track and analyse attendance, assignment submissions, internship progress, and placement outcomes.
  
• Provide timely interventions to improve engagement, retention, and performance.
  
• Leverage feedback, CSAT, and NPS data to enhance the student experience.
  
• Assessment & Academic Quality
  
• Design and evaluate MCQs, pre-tests, post-tests, and practical assessments, especially for performance marketing modules.
  
• Maintain accurate records of classroom sessions, learning resources, and student performance insights.
  
• Events, Industry & Batch Engagement
  
• Participate in orientations, mock interviews, project presentations, industry masterclasses, and super sessions.
  
• Support planning and execution of student events and experiential learning initiatives.
  
• Engage with industry professionals and contribute to jury panels and mentoring sessions as required.
  
• Collaboration & Operations
  
• Work closely with program managers for scheduling, the academic team for curriculum alignment, placement and outreach teams for career outcomes, and tech teams for reports, CRM, automation, and dashboards.
  
• Use operational tools and ticketing systems to ensure effective issue resolution and workflow management.
  
  
  

Requirements

• 5–7 years of experience in digital marketing training, coaching, or teaching.
  
• Strong command of performance marketing metrics, tools, and platforms.
  
• Excellent communication skills with confidence in classroom and group delivery.
  
• Strong analytical and problem-solving mindset.
  
• Empathy, patience, and the ability to manage diverse student profiles.
  
• Strong interpersonal skills and a genuine passion for teaching and digital marketing, with a specific interest in performance marketing.
  
• High discipline, punctuality, and a strong ownership mindset.
  
• Passion for teaching and building student careers.
  

• Agency-side performance marketing experience.