Senior Salesforce Developer

We are seeking an experienced Salesforce Developer to join our team in India. You will be responsible for customizing, integrating, and optimizing Salesforce to support global business operations, including sales, marketing, advertising, and community engagement. This role requires strong technical expertise, a proactive mindset, and the ability to work closely with global teams in a flexible, remote setup. Key Responsibilities

Salesforce Development : Design, develop, and maintain custom Salesforce solutions using Apex, LWC, and declarative tools (Flows, Process Builder) .

Integration Projects : Build and maintain integrations between Salesforce and external platforms (e.g., ad serving systems, marketing automation, analytics tools ) using REST APIs and iPaaS solutions like Workato .

Automation & Workflows : Implement advanced automation for lead scoring, nurturing campaigns, attribution tracking, and ad performance alerts .

Data & Analytics Alignment : Support data flows between Salesforce and the enterprise data platform (e.g., Microsoft Fabric, data lakes) for real-time reporting and predictive analytics.

Cross-Functional Collaboration : Partner with Sales, Marketing, Ad Operations, and Support teams to translate business needs into Salesforce solutions.

Quality & Compliance : Ensure data accuracy, system performance, and security compliance across Salesforce implementations.

Continuous Improvement : Identify opportunities to enhance CRM usage, optimize workflows, and leverage Salesforce AppExchange solutions or new features.

Qualifications

6+ years of hands-on Salesforce development experience (Apex, LWC, SOQL, declarative tools).

Strong understanding of Sales Cloud (Service Cloud / Marketing Cloud a plus).

Proven experience integrating Salesforce with external systems via APIs, Workato, MuleSoft, or similar tools .

Experience building automation workflows for sales and marketing use cases (lead management, campaign attribution).