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Sr. Manager - Product Marketing

RiskProfilerChennai, IN

3 days ago

Job description

Job Title : Sr. Manager – Product Marketing

Level : Mid–Senior Level

Location : Remote

Employment Type : Contract / Full-Time

Experience : 5–7 years

Preferred Candidates : Cyber Security Social Media Influencer & a hands on expert in Graphics & Creatives

About the Role :

We’re looking for a seasoned and strategic Sr. Manager – Product Marketing to lead our go-to-market initiatives, strengthen brand positioning, and drive demand generation across our cybersecurity offerings.

This role is pivotal to shaping our narrative in global markets, with a strong focus on India, the Middle East, and the U.S . You'll be working cross-functionally with product, sales, design, and external agency teams to develop and execute high-impact marketing strategies.

Key Responsibilities

Develop and execute product marketing strategies that drive awareness, engagement, and pipeline growth
Create compelling messaging, positioning, and value propositions tailored to different buyer personas and geographies
Own and drive go-to-market (GTM) launches, coordinating across product, sales, and marketing functions
Collaborate with demand generation agencies to craft content for digital campaigns, landing pages, and nurture flows
Build and maintain product collateral — brochures, solution briefs, presentations, and sales kits
Conduct competitive analysis, market research, and customer feedback loops to inform strategy
Work closely with external marketing agencies to ensure alignment and execution consistency
Track campaign performance and product marketing metrics; report insights and optimizations

What We’re Looking For

Min 5–7 years of experience in product marketing, preferably in B2B tech or cybersecurity

Hands-on experience in graphic design tools (Canva, Adobe Creative Suite) for creating or editing marketing assets

Prior cybersecurity domain experience is a must — understanding of key trends, buyer personas, and competitive landscape

Proven track record of developing and executing GTM plans across geographies

Strong storytelling skills with the ability to translate complex features into clear, compelling benefits

Familiarity with modern marketing and automation tools (e.g., HubSpot, Zoho, Mailchimp)

Excellent collaboration and project management abilities across distributed teams

Data-driven mindset with experience using tools like Google Analytics, SEMrush, or similar

Bonus Skills (Nice to Have) :

Exposure to global SaaS or cybersecurity markets

Experience in using CRM tools

Familiarity with paid advertising (Google Ads, Ads)

Understanding of SEO concepts and ability to collaborate on organic growth strategies

Experience working with PR and analyst relations

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Product Marketing Manager • Chennai, IN