Search Engine Optimization Analyst

Company Description

Gaxa Tech Private Ltd. specializes in digital marketing, website development, and custom mobile application development services. With a team of skilled professionals, the company is dedicated to delivering innovative solutions that enhance business growth. Gaxa Tech focuses on crafting customizable strategies, responsive websites, and tailored mobile applications to meet diverse client needs. Known for its client-centric and results-oriented approach, Gaxa Tech ensures projects are delivered on time and within budget, helping businesses excel in today's digital world.

Role Description

This is a full-time on-site role for a Search Engine Optimization Analyst, based in Tirunelveli. The analyst will be responsible for conducting keyword research, optimizing website content, managing on-page SEO strategies, and implementing link-building techniques. Additionally, monitoring web analytics and collaborating with marketing teams will be key to tracking and improving website performance.

Qualifications

• Proficiency in Keyword Research to identify high-impact terms and phrases for driving website traffic.
• Experience in Link Building and establishing authoritative and relevant backlinks to improve SEO performance.
• Solid knowledge of On-Page SEO techniques, including metadata optimization, technical audits, and improving on-site content.
• Expertise in Web Analytics to track, assess, and report on website performance and SEO results.
• Strong marketing skills to align SEO strategies with broader digital marketing goals.
• Familiarity with SEO tools such as Google Analytics, Google Search Console, and popular keyword research platforms.
• Excellent analytical, organizational, and problem-solving skills with the ability to work in a collaborative environment.
• Relevant certifications in SEO or digital marketing would be advantageous.

Skills Required

Keyword Research, Link Building, Web Analytics