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Creative Designer – Fashion, Product & Digital Content

Creative Designer – Fashion, Product & Digital Content

BooncartindiaDelhi, IN
2 days ago
Job description

About Booncart :

At Booncart. , we believe every moment of celebration deserves to be unforgettable. From birthdays and weddings to corporate events and festivals, every occasion tells a story.

We are event-focused e-commerce marketplace , curating a wide variety of décor,  gifting, and celebration essentials. Our platform builds thoughtful lifestyle and fashion products, onboarding skilled vendors, and bringing unique, curated collections to customers, offering high-quality, customizable, and budget-friendly event products — all in one place, building a brand that tells stories through design, experiences, and product innovation.

Role Overview

The Creative Designer will be responsible for designing new products, developing prototypes, creating compelling content, and ensuring a strong brand presence across e-commerce and social media. This is a hybrid role combining fashion design , product development , Visual storytelling, creative execution , and digital content creation .

You will take ideas from scratch → design → budgeting → vendor coordination→ prototyping → photoshoot → listing → social media content → final customer experience.

This role is ideal for someone who is both creatively driven and execution-focused.

Key Responsibilities

Creative & Design :

  • Develop new products across fashion, event design concepts , and theme ideas for various celebrations — birthdays, weddings, festivals, and corporate events.
  • Prepare mood boards, sketches, tech packs, and style guides.
  • Design and conceptualize décor sets, gifting ideas, and small-budget event products .
  • Collaborate on visual presentations, prototypes, and styling direction for new product launches.
  • Research current trends in event décor, art, and color palettes to create fresh concepts.
  • Research trends, materials, colors, and design ideas relevant to Indian celebrations.
  • Design packaging materials, product tags, labels, and Booncart’s signature unboxing experience.

Production Execution & Budgeting

  • Estimate production costs and prepare basic budgets for samples and final products.
  • Identify cost-effective materials, trims, and packaging solutions.
  • Work closely with local markets, suppliers, and vendors to source materials.
  • Track production timelines, sample iterations, and maintain quality control.
  • Maintain product documentation, inventory of samples, and design archives.
  • Ensure product quality, attention to detail, aesthetic consistency, and market relevance.
  • 3. Photo & Video Content Creation

  • Plan and execute high-quality product shoots (photo and video).
  • Shoot prototypes and final products using an in-house setup.
  • Capture styling shots, detail shots, flat lays, packaging visuals, and lifestyle mood content.
  • Edit images / videos for catalog, website, and social media.
  • Maintain a clean, consistent visual style aligned with Booncart’s brand.
  • 4. Social Media Content Development

  • Plan and create content calendars aligned with product launches and campaigns.
  • Design engaging reels, posts, lookbooks, and story content.
  • Write captions, tag products, and apply trending formats where suitable.
  • Maintain daily posting consistency and brand tone.
  • Track platform insights and adapt content for growth and engagement.
  • 5. E-commerce Design & Management

  • Prepare all product images, videos, and descriptions for online listings.
  • Create visually appealing layouts, lifestyle banners, and promotional graphics.
  • Ensure consistent product presentation—color accuracy, sizing info, storytelling.
  • Collaborate on pricing strategy and product positioning.
  • Optimize content for conversions : A+ content, enhanced brand pages, thumbnails, etc.
  • 6. Brand Building & Misc. Creative Work

  • Support in designing festival collections, seasonal campaigns, and gifting ranges.
  • Create digital marketing assets—ads, posters, brochures, lookbooks.
  • Assist in POP displays, event stalls, booth design, or packaging setups.
  • Participate in brainstorming sessions for new ideas, collaborations, or vendor onboarding.
  • Skills & Qualifications

  • 1–4 years of experience in fashion design, product design, or creative digital roles.
  • Strong understanding of Indian sourcing, fabrics, trims, and material markets.
  • Ability to handle end-to-end product development—from idea to prototype to shoot.
  • Proficiency in design tools : Adobe Illustrator, Photoshop, Canva, Lightroom, Premier Pro, or similar.
  • Comfortable working on shoots, editing content, and preparing high-quality visuals.
  • Strong grasp of social media trends, content pacing, and digital storytelling.
  • Knowledge of e-commerce backend basics and listing systems.
  • Detail-oriented, organised, and capable of managing multiple projects in a startup setup.
  • Job Type :
  • Full-Time | On-Site (Hyderabad)
  • Compensation :
  • Competitive and based on experience, with performance-based growth opportunities.
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