Marketing Automation Specialist

Job Description — Email Marketing

Department : Marketing

Location :

Onsite — Sector 63, Noida

Experience : 1-3 year

Employment Type :

Internship (Full-time, with potential for full-time role based on performance)

About the Role

We’re looking for a proactive and data-driven

Email Marketing Intern

to support our lead generation and outreach campaigns targeting

US-based clients

You’ll work closely with the marketing and sales teams to identify high-value leads using

LinkedIn Sales Navigator

, extract verified contact data and execute personalized cold email campaigns that drive engagement and conversions.

This is a hands-on internship for someone who enjoys research, precision, and outreach strategy — with plenty of learning opportunities in international B2B marketing.

Key Responsibilities

Use

LinkedIn Sales Navigator

to research, filter, and build lead lists of decision-makers in target industries.

Perform

US-based email scraping

using tools like

Apollo.Io, ZoomInfo, Hunter.Io, or Instantly.Ai

(or similar).

Verify and clean email lists to maintain high deliverability rates.

Support the setup, execution, and monitoring of

cold email campaigns

using tools like

Lemlist, Instantly, or Mailshake

Craft

personalized outreach messages

and subject lines aligned with the brand’s tone.

Maintain accurate lead and campaign records in Google Sheets or CRM.

Track and analyze key metrics — open rates, reply rates, bounce rates — and suggest optimization improvements.

Collaborate with the marketing team to align outreach messaging with company goals.

Stay up to date with the latest

email marketing and lead generation trends

Required Skills & Knowledge

Strong understanding of

LinkedIn Sales Navigator

for lead prospecting.

Hands-on experience with

email scraping tools

(Apollo.Io, Hunter.Io, Skrapp.Io, etc.).

Familiar with

email campaign platforms

(Lemlist, Instantly, Mailshake).

Good communication and written English skills (especially for outreach).

Basic knowledge of

email deliverability best practices

Proficient in

Google Sheets / Excel

for data management.

Attention to detail, accuracy, and persistence in lead research.

Preferred Skills

Understanding of

B2B lead generation

Knowledge of

US market

Basic understanding of

CRM tools

Familiarity with

cold outreach A / B testing

and analytics.

What You’ll Gain

Hands-on experience in

US B2B lead generation and outreach

Exposure to real-time

email automation and campaign tools

Mentorship in

marketing operations and conversion strategies

Opportunity to transition into a

full-time role

upon performance evaluation.