Marketing Specialist

Job Description

Who You’ll Work With

The Marketing Specialist, APAC will play a critical role in supporting the regional team to execute integrated campaigns that drive demand, build brand awareness, and increase market share across the Asia-Pacific region. In this role, you will work closely with APAC sales teams, regional engineering teams, global product marketing, and corporate marketing functions to ensure alignment and execution of marketing initiatives. You will also collaborate with external agencies, channel and technology partners, and cross-functional teams such as product management and customer success. This hands-on role involves translating technical information into customer-friendly messaging and ensuring the timely delivery of marketing activities aligned with regional priorities.

What You’ll Do

Key Responsibilities

Product Marketing and Messaging

Develop and adapt product marketing content, including case studies and presentations, by localizing global messaging to suit the APAC market’s specific technical and business requirements.

Assist in creating product positioning and value proposition materials that resonate with APAC customers’ needs and use cases.

Produce and maintain sales enablement assets to equip the APAC sales team with clear, compelling product information and messaging.

Technical Marketing Support

Collaborate with technical marketing and engineering to produce technical blog posts, customer use cases, and feature highlight content tailored for technical buyers.

Help create technical collateral and diagrams that clarify product capabilities for customers and partners.

Campaign Execution

Coordinate and support the execution of regional marketing campaigns by delivering assets on schedule.

Assist with demand-generation initiatives, including email campaigns, webinars, and digital marketing activities, ensuring alignment with campaign plans.

Manage regional marketing content calendars and support social media updates and digital marketing tasks.

Monitor basic campaign metrics and assist in preparing performance reports to help improve future initiatives.

Regional and Partner Support

Support channel marketing activities by executing joint campaigns and distributing co-branded content for partners.

Serve as a communication bridge between APAC sales, product, and global marketing teams to ensure executional alignment and flow of information.

Provide local insights to ensure marketing activities meet the cultural and commercial context of various APAC markets.

Qualifications

5+ years of experience in B2B technology marketing with a focus on product or technical marketing execution.

Good technical understanding and ability to simplify complex technology concepts for marketing content.

Strong project coordination skills, capable of managing multiple tasks and deadlines in a fast-paced environment.

Familiarity with APAC markets, showing awareness of regional customer needs and cultural nuances.

Familiarity with enterprise technology, especially networking, is a plus.

Excellent written and verbal communication skills with attention to detail.

Proficient in CRM (e.g., Salesforce), marketing automation platforms (e.g., HubSpot), and basic marketing analytics.

Collaborative team player who works effectively across functions and with external agencies.