This job offer is not available in your country.
Only 24h Left! Product Marketing Manager - D2C Platforms
DMI Finance Private LimitedIndia18 hours ago
Job description4-8 Yrs of demonstrated experience in developing and executing successful product marketing strategies, including product positioning, messaging, and go-to-market plans. Has launched and grown exceptional products in the consumer space in India with minimum 1mn users. Experience from Financial service companies- fintech, banks, NBFC or B2C companies is mandatory. Ability to blend customer insights, product analytics, and GTM execution. Comfort working cross-functionally and influencing without authority. A customer-first approach with sharp storytelling and execution skills. Excellent communication and collaboration skills Good understanding of cross-functional domains like Product, Design, Growth & Brand Marketing A creative problem solver with a passion for innovation and user-centric design. Understanding of user-centered design principles, agile principles and methodologies. Have a good understanding of Statistics, proficiency of using data (at scale) and understands how Tech platforms function for a large scale business. Solid knowledge of SQL, Mobile Apps, SEP and UX / UI.
Job Purpose :
As a product marketing manager, you’ll play a crucial role in solving problems for our customers to deliver value for them and help build a sustainable business for ZestMoney.
The Product Marketing Manager role exists to bridge the gap between product development and customer adoption by crafting and executing go-to-market strategies that drive product usage, customer engagement, and business growth—directly supporting ZestMoney’s mission of making affordable credit accessible to every Indian.
PRINCIPAL ACCOUNTABILITIES :
- Go-to-Market Strategy : Own the GTM roadmap for all product launches and feature rollouts. Collaborate cross-functionally (Product, Design, Tech, Risk) to ensure flawless execution.
- Positioning & Messaging : Develop clear, compelling product positioning and messaging informed by deep customer research, user feedback, and competitive analysis.
- Customer Lifecycle Management : Design and optimize campaigns to drive key metrics across the entire user journey—from acquisition and onboarding to engagement and repeat usage.
- Data-Driven Insights : Translate customer data, A / B tests, and market research into actionable insights that shape marketing strategies and inform the product roadmap. Utilize tools like Webengage or SQL to monitor performance.
- Market Intelligence : Act as the internal expert on our customers, competitors, and the fintech market to identify opportunities and ensure our product remains a category leader.
Work Experience :
Skills & Proficiencies :
Create a job alert for this search
Marketing Manager • India
Related jobs
- Promoted
Advertising Manager
OZRIT - IndiaNagpur, IN The Advertising Manager will be responsible for developing and managing paid advertising campaigns across platforms such as Meta (Facebook & Instagram), Google Ads, and emerging channels like TikTo...Show moreLast updated: 12 days ago
- Promoted
Product Marketing Manager
XTEN-AVIndia Company Description XTEN-AV is a leading professional AV design platform that uses AI to automate multiple types of drawings and documents.
Our platform allows AV designers, integrators, and manufac...Show moreLast updated: 12 days ago
- Promoted
Performance Marketing Manager - eCommerce
Comfort ClickIndia We are looking for a data-driven Digital Marketing Manager with a strong background in D2C growth and website optimization.
The ideal candidate is hands-on with revenue-focused campaigns across mult...Show moreLast updated: 7 days ago
- Promoted
Digital Marketing Specialist
Auscomp Computers Pty Ltdnagpur, maharashtra, in Established in 2000, Auscomp Computers Pty Ltd is a proudly Australian owned and operated distributor and technology integrator.
Auscomp operates nationally from warehouses in Brisbane and Sydney, s...Show moreLast updated: 6 days ago
- Promoted
Growth Marketing Manager
Metaflownagpur, maharashtra, in Growthlane is on the lookout for a.Someone who turns experiments into real revenue, quickly and cleanly.Landing pages, ads, emails, blogs, social posts, lead magnets, outbound campaigns — sharp, cl...Show moreLast updated: 8 days ago
- Promoted
Manager - Product Marketing (Lending)
Intellect Design Arena LtdIndia Industry Requirement : Fintech / Global Bank / Lending & Cards Experience (Mandatory).We are seeking an experienced Manager- Product Marketing professional to lead and execute strategic marketing in...Show moreLast updated: 12 days ago
- Promoted
Product Marketer
Quintype Technologies Inc.nagpur, maharashtra, in We are Quintype, a SaaS providing a complete suite of digital publishing solutions.We are disrupting the digital news industry across the world through innovative technology.We serve over a billion...Show moreLast updated: 8 days ago
- Promoted
Dynamic Digital Marketer
Purplechalk cld.coNagpur, IN Now Hiring : Dynamic Digital Marketer.We’re seeking a skilled Digital Marketer (Shopify, Meta Ads, SEO, eCommerce) to oversee and scale our high-value marketing campaigns.
Are you passionate about di...Show moreLast updated: 20 days ago
- Promoted
Product Marketing Manager
HCLSoftwareIndia HCLSoftware, founded in 2019, is the software business division of HCLTech.We develop, market, and sell software products across various categories, including Business & Industry Applications, Cybe...Show moreLast updated: 30+ days ago
- Promoted
Digital Marketing Account Manager
EoR Marketingnagpur, maharashtra, in Digital Marketing Account Manager.We’re looking for an experienced.Digital Marketing Account Manager.This role is all about building strong client relationships, overseeing marketing campaigns, and...Show moreLast updated: 30+ days ago
- Promoted
Project Manager – Salesforce & Marketing Tech
Vistec Partnersnagpur, maharashtra, in Senior Project Manager – Salesforce & Marketing Tech.We’re looking for a dynamic and results-driven.This role demands strategic collaboration with US-based teams, hands-on technical leadership, and...Show moreLast updated: 8 days ago
- Promoted
Partnerships Marketing Manager
Impetusnagpur, maharashtra, in Databricks, Snowflake, Google Cloud, and Microsoft Azure.You’ll own end-to-end partner marketing plans that increase brand visibility, accelerate pipeline, and drive revenue growth across.Cloud, Da...Show moreLast updated: 28 days ago
- Promoted
Digital Marketing Manager
Odopod Marketing ServicesIndia This is the highest salary bracket we are offering.PLEASE DO NOT APPLY IF YOU WANT MORE SALARY PLEASE DO NOT APPLY IF YOU A FREELANCER PLEASE APPLY AFTER READING THE JD AND ITS CRITERIA.The ideal c...Show moreLast updated: 27 days ago
- Promoted
Product Marketing Manager
Open Financial TechnologiesIndia OPEN is a leading connected finance platform that empowers finance teams to manage their cashflow better by managing all their business finance systems, right from banking to accounting ERP, paymen...Show moreLast updated: 6 days ago
- Promoted
Product Marketing Manager
LivspaceIndia Livspace is Asia’s leading omni-channel home interiors and renovation platform.Home Tech and Tech-enabled Interiors, combining design,.
Home Tech domain, we are looking for passionate and.We are see...Show moreLast updated: 12 days ago
- Promoted
DM / Manager, Marketing
Saregama India Ltd.India The ideal candidate for this position will succeed in this role if they have both knowledge and technical depth about the company and the industry.
This is essential as they will be a central person...Show moreLast updated: 5 days ago
- Promoted
Senior Growth Manager – Performance Marketing (Google Ads Specialist)
Bhanzunagpur, maharashtra, in Google Ads (Search, Display, Video, YouTube, etc.EdTech / consumer / subscription businesses.To lead and scale Bhanzu’s paid acquisition efforts via Google Ads, driving high-quality leads (or paid enro...Show moreLast updated: 20 days ago
- Promoted
Digital Marketing Manager
Team PumpkinIndia Job Summary : We are looking for a.Google Ads, Meta (Facebook & Instagram), and other digital advertising platforms.The ideal candidate will have a.
This role requires continuous tracking, improvemen...Show moreLast updated: 12 days ago
- Promoted
Growth Marketing Manager
Supanote AInagpur, maharashtra, in Create thought-leadership content that redefines AI in behavioral health.Build a scalable inbound strategy to attract clinicians, payers, and industry partners.
Turn complex clinical and tech topics...Show moreLast updated: 7 days ago
- Promoted
Product Marketing Manager
YourTribeIndia Develop and implement strategic marketing plans to achieve company objectives.Conduct market research to identify trends, opportunities, and competitors in the finance software industry.Lead digita...Show moreLast updated: 30+ days ago