Sales Outlet Optimization Lead

Job Position – CPD India – Regional O+O Transformation Lead

Job Location – Kolkata

Qualification – Graduation OR MBA from Tier-1 College

Industry - FMCG Company

Mini Experience – 5 Years

Max experience - 8 Years

Paragraph about the company : Our client is a global leader in beauty—with strong financials, a broad product offering, and a clear vision around innovation and sustainability.

About the candidate - An ideal should be MBA graduate from pedigree college with 5+ years of experience in outlet extraction, transformation, distribution architecture revamp etc with FMCG, consumer durable company.

Key Competencies –

• Double the number of overall outlets to 400k via PSR incentive-based and Nielsen list
• Streamline and consolidate key distributors in top 200 towns (from 500 to 300 distributors)
• Drive deeper penetration through super and sub-distributor (multi-layer distribution) in remaining / long tail towns
• Tailored visit frequency based on outlet needs and unlock capacity to drive new store addition
• Drive and grow share & sales in top 50k outlets via retailer loyalty program and footprint expansion
• Increase +30% revenue / salesperson via strong adherence on market work (time in market, outlet visits per day, time in outlet)
• Drive the adoption of new ways of work with the improved DMS & SFA