SEM Analyst
MavlersMeerut, IN8 hours ago
Job descriptionDevelop automated dashboards (Looker Studio, Supermetrics / Dataslayer) to track ROAS, CPA, Avg. Session Duration, and incremental lift. Proactively surface performance anomalies; diagnose root causes (feed health, auction shifts, creative fatigue) and implement rapid corrective plans. Iterate “AI-Max” experiments—broad match expansions, Gemini-powered asset creation, server-side tracking—and scale wins. Lead QBRs and strategy sessions : present deep-dive analytics, 3-scenario CAC : LTV forecasts, and tactical roadmaps. Act as a white-label partner to agency POCs and direct-brand CMOs; translate business goals into channel playbooks, defend recommendations with market data (SEMrush, category benchmarks). Mentor junior analysts via “Masterclasses” on PMax best practices, Meta ASC, and automation frameworks. Own rigorous pre-launch QA : tracking tag validation, feed diagnostics, creative compliance. Maintain and evolve SOPs for account audits, autoscripts, and reporting workflows. Champion continuous improvement — document learnings from each test to refine playbooks. Paid Media Mastery : 3+ years executing ROI-driven SEM & Social strategies across Google Ads, Bing, Meta, ; TikTok a plus Advanced Platform Expertise : Deep knowledge of PMax, Smart Bidding (tROAS / tCPA), Meta ASC & Advantage + Shopping, Lead Gen / Awareness, dynamic feeds Analytical & Automation Proficiency : Expert in GA4 / GA360, Excel (pivot tables, macros), SQL a plus; experience with Supermetrics / Dataslayer; Looker Studio Consultative Communication : Exceptional presentation skills—C-suite-ready decks; adept at translating data into business impact Strategic Forecasting : Proven ability to model multi-scenario spend vs. CAC / LTV, seasonality adjustments, incremental revenue forecasts Quality & Process Orientation : Meticulous QC—feed health, tagging, compliance; skilled in Google Ads Scripts or rule engines (Optmyzr, Revealbot) Collaboration & Leadership : Team mentor, peer-training facilitator; thrives in fast-paced, multi-stakeholder environments Agency working experience is important MBA in Marketing Certifications : Google Ads (Search, Shopping, PMax), Meta Blueprint, Marketing Solutions
Role : Sr SEM Analyst
Shift Timings : 6 : 00 AM to 3 : 00 PM IST OR 7 : 30 AM to 4 : 30 PM IST
Experience : 3 to 5 Years
Key Technical Skills : Google Ads (All Campaign Types with PMAX, AI MAX) , Meta Ads (All Campaign Types with Meta Advantage +), TikTok Ads, Ads, B2B, B2C and eCommerce Industry Accounts Hands-on Experience, Looker Studio
Role Purpose :
You will lead end-to-end Search and Social paid-media programs for our fastest-growing agency and brand clients. Your mission is to architect, activate, optimize, and elevate multi-channel campaigns; leveraging the latest in Performance Max, AI-Max, Meta Advantage +, and emerging platforms (, TikTok) to deliver world-class ROI, scale, and client satisfaction.
Key Responsibilities :
Campaign Leadership & Activation
- Build, launch, and manage full-funnel campaigns across Google (Search, PMax, Shopping, App), Meta (ASC, Advantage + Shopping, dynamic creatives), and .
- Drive test-and-learn roadmaps : A / B landing pages, creative variants, bid strategies, new objectives.
- Oversee day-to-day budget pacing, bid adjustments, audience refinement, and feed optimizations.
Data-Driven Optimization
Strategic Consulting & Client Engagement
Quality & Process Excellence
Required Skills & Experience
Qualifications :
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Analyst • Meerut, IN
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