User Acquisition Program Lead

Job Description

About Amber (

Long-term accommodation booking platform for students (think booking.Com for student housing). Amber helps 80M+ students worldwide, find and book full-time accommodations near their universities, without the hassle of negotiation, non-standardized and cumbersome paperwork, and broken payment process. We are the largest and fastest-growing student housing platform globally, with 1M+ units listed in 6 countries and across 100+ cities. We are growing rapidly and targeting $2B in annual gross bookings value by 2024. If you are passionate about making international mobility and living seamless and accessible, then - Join us in building the future of student Housing! (We are amongst the fastest growing companies in the Asia Pacific as per Financial Times

We are looking for an ambitious and energetic Business Development Manager to help us expand our clientele. You will be the face of the company with 100s of partners on ground that support us.

The goal is to drive sustainable financial growth through boosting partnerships and forging strong relationships with clients.

About this role : -

Assistant Manager – Performance Marketing, will be responsible for managing our marketing campaigns on Google Ads, Microsoft Ads, Meta Ads and other paid user acquisition channels to drive our paid user acquisition by fully leveraging the platforms capabilities. Work closely with branding, content, design and product team to implement all operational tasks and growth initiatives to drive growth using our platform.

Key Responsibilities

Paid User Acquisition :

Responsible for paid user acquisition strategy, execution, testing, and deployment. Running targeted marketing campaigns, optimizing leads quality and conversion funnels.

User Acquisition In China :

Responsible to drive user acquisition using Baidu Ads, XhoHongShu Ads, WeChat Ads, Douyin Ads

Program Management :

Manage the full lifecycle of projects and programs, including planning, execution, monitoring, and reporting.

Stakeholder Management :

Build and nurture relationships with teams in China.

Cross-Functional Collaboration :

Work closely with internal departments and teams (e.G., engineering, marketing, finance) and external partners to achieve common goals.

Risk & Issue Management :

Identify, analyze, and resolve risks and issues to ensure project success and timely delivery.

Reporting :

Provide status updates on project KPIs, milestones, and budget to stakeholders and executives.

Required Skills & Qualifications

Strategic Thinking :

Ability to think strategically and translate organizational goals into actionable programs.

Entrepreneurial Drive :

Demonstrated ability to take initiative, work independently, and build initiatives from the ground up.

Project Management Expertise :

Proven ability to manage scope, schedule, budget, and resources for multiple interconnected projects.

Relationship Building :

Strong interpersonal skills to build trust and collaboration with diverse internal and external partners.

Adaptability :

Comfort working in ambiguous, fast-paced environments and navigating cultural complexities.