General Manager - Graphic Design (Packaging)

We’re seeking a senior Graphic Design lead to lead the transformation of our packaging strategy—from feature-focused communication to purpose-driven storytelling. This is a high-impact leadership role that blends strategic foresight with creative execution across a portfolio of 17,000+ SKUs. Key Responsibilities :

Strategic Leadership : Define and drive a future-ready packaging design vision aligned with brand purpose and consumer trends.

Creative Direction : Partner with 25+ Business Units to translate business goals into compelling shelf narratives; oversee 600+ artworks monthly.

Team & Partner Management : Lead internal design teams and external agencies to deliver scalable, high-performing design systems.

Design Validation : Establish a data-driven, consumer-centric design validation process using neuro-insights and advanced research tools.

Innovation & Trend Forecasting : Anticipate global cultural and consumer shifts to inspire breakthrough packaging solutions.

AI Integration : Leverage generative AI to optimize workflows, enhance speed, and unlock creative capacity.

Cultural Insight : Apply design semiotics and anthropological methods to create emotionally resonant packaging experiences.

Ideal Candidate Profile :

15–20 years of progressive experience in graphic design, including :

8–10 years at a top-tier design agency

5–6 years in a senior client-side role at a leading CPG / FMEG company

Proven ability to blend creative excellence with business strategy

Expertise in consumer validation tools (neuro-insights, semiotics, quantitative testing)

If your profile match with the requirement share your CV at