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Key Account Manager (Creative Agency)

Key Account Manager (Creative Agency)

ConfidentialMumbai, India
5 days ago
Job description

Role : Key Account Manager

Salary Bracket : INR 7LPA+

Location : Mumbai (Candidate should be based out of Mumbai)

Job Type : Remote

About Strobe Works :

We are an independent creative agency helping brand improve their recall value through storytelling & experiential marketing campaigns across platforms. Strobe Works specializes in the luxury hospitality domain working with International brands such as Marriott, Hilton, IHG, Radisson, Hyatt, Leela and AccorHotels.

Job Summary

With a clear understanding of the clients business and creative mindset, the Key Account Manager chalks out a clear marketing & and advertising roadmap for our key clients. Responsible for leading a team of Account Executives, the Key Account Manager needs to ensure high customer satisfaction levels and retention of business.

Responsibilities and Duties

  • Develop Marketing & Advertising blueprints for key accounts (Quarterly)
  • Co-develop positioning campaigns with the Creative Head
  • Create Campaign Concept Notes
  • Lead & Monitor Account Executives
  • Conduct monthly 'Best Practices' training sessions
  • Conduct monthly internal review sessions on key accounts with the creative team, studios, social media, performance and ORM
  • Create sound Account Management processes
  • Lead monthly client satisfaction calls & improvise as required
  • Be the face of the agency for the client
  • Develop & submit campaign impact reports
  • Work on creative pitches along with the creative head
  • Identify Account Mining opportunities to strengthen revenue per account

Required Experience, Skills and Qualifications

  • Ability to communicate clearly both verbally and in writing
  • Must be well-organized and process-oriented
  • Excellent people skills and the ability to work with a wide range of people
  • Ready to travel extensively within India
  • (As we work in the luxury hospitality segment, you get to experience the best hotels and resorts)

  • Professional appearance and persona
  • Sound knowledge of media planning
  • Travel to the client location may be required
  • Should have relevant experience of more than 2 years on leading national accounts
  • Education & Training

  • Experience : 5+ years of experience (in advertising)
  • Educational background : Mass Comm, Branding & Advertising, MBA - Creative Field
  • Reports to the 'Account Director'

    Skills Required

    Account Management, Advertising, Media Planning, Marketing

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