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Digital Growth Expert
beBeeMarketingAlappuzha, Kerala, India1 day ago
Job descriptionProven 2+ years of experience in performance marketing, specifically app install / user acquisition campaigns. Strong expertise in Google Ads (UAC) and Meta Ads Manager. Solid understanding of mobile attribution platforms (e.g., Appsflyer, Adjust, Branch, Firebase). Data-driven mindset with excellent analytical skills (Excel / Google Analytics / Looker Studio). Experience with retargeting and remarketing campaigns. Experience with early-stage / startup marketing. A fast-paced, high-learning environment where you'll get end-to-end ownership. Potential to grow into a senior mobile marketing role as the company scales. Developing and executing mobile marketing strategies to drive app installs and user engagement. Monitoring and analyzing campaign performance to identify areas for improvement. Collaborating with cross-functional teams to develop high-performing ad creatives. Staying up-to-date with the latest industry trends and best practices.
Mobile Marketing Specialist
We are seeking a highly skilled and experienced mobile marketing specialist to join our team. The ideal candidate will have a strong background in executing and optimizing paid campaigns across multiple digital channels, with a focus on app install / user acquisition campaigns.
- The successful applicant will plan, launch, and optimize app install campaigns on Google Ads (UAC) and Meta Ads (Facebook / Instagram), ensuring maximum efficiency and scalability.
- They will monitor campaign performance, analyze key performance indicators (KPIs), and optimize toward cost per acquisition (CPA), return on ad spend (ROAS), and retention goals.
- Our ideal candidate will conduct A / B testing of creatives, ad copies, and targeting strategies to maximize performance and drive results.
- They will collaborate with the design / content team to develop high-performing ad creatives that resonate with our target audience.
- Staying up-to-date with the latest digital marketing trends, bidding strategies, and mobile advertising best practices is essential for this role.
- The successful applicant will provide regular reports and insights to stakeholders on campaign performance and improvement areas.
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Digital Growth Expert • Alappuzha, Kerala, India
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