Referral Marketing Manager

Location

Mumbai (On-site - Andheri)

Role Overview

We are looking for a Referral Marketing Manager to own and scale InCred Money’s referral and viral growth initiatives . The ideal candidate will combine strategic thinking, data analysis, and creative execution to design referral programs that drive user acquisition, engagement, and retention .

Key Responsibilities

Design, execute, and optimize referral programs across InCred’s product portfolio.

Conduct cohort analysis, funnel analysis, and other data-driven assessments to identify opportunities for improving referral performance.

Collaborate with growth, product, and marketing teams to integrate referral mechanisms in-app and across communication channels.

Monitor KPIs such as referral conversion, activation, LTV, and virality coefficient , and take actions to improve performance.

Analyze referral program performance and implement A / B tests and experiments to optimize incentives and messaging.

Leverage data insights to segment users and create personalized referral journeys .

Stay updated on industry trends and competitor programs to implement innovative referral strategies.

Requirements

3+ years of experience in referral or growth marketing , preferably in fintech or app-based products.

Strong experience in data analysis, cohort analysis, and funnel optimization .

Hands-on experience with analytics and marketing tools (Mixpanel, Amplitude, Google Analytics, Clevertap, etc.).

Proven track record of designing referral programs that drive measurable growth .

Strong analytical and problem-solving skills , with the ability to translate data into actionable strategies.

Excellent collaboration, project management, and communication skills.

Good to Have

Experience in fintech or BFSI domain .

Knowledge of lifecycle and retention marketing .

Exposure to AI / ML-driven personalization in referral programs .

What We Offer

Opportunity to scale referral programs for a growing fintech app impacting millions of users.

Dynamic work environment with cross-functional exposure .

Competitive salary, performance incentives, and benefits.