Sr. PPC Executive

Department : Internet Marketing

Job Title :  PPC Team Lead

Technology Category : PPC

Location : Mohali, Punjab

Experience Required : (3-4 Years of Experience)

Qualification : Any Graduate

About Us – Deftsoft :

Deftsoft is a leading IT solutions provider based in Mohali, offering a wide range of services including web development, mobile app development, digital marketing, and custom software solutions. With over a decade of experience, Deftsoft has helped businesses of all sizes grow and succeed in the digital world. We believe in innovation, excellence, and nurturing talent, making us a great place for freshers and early-career professionals to learn and thrive.

Job Summary :

We are looking for an analytical, strategic, and result-oriented PPC Team Lead with 4-6 years of hands-on experience in running and optimizing paid advertising campaigns. The ideal candidate will have in-depth expertise in Google Ads , Meta Ads (Facebook / Instagram) , and performance marketing, along with a proven ability to manage budgets and deliver measurable results.

Key Responsibilities :

• Lead the planning, execution, and optimization of multi-channel paid advertising campaigns (Google Ads, Meta Ads, LinkedIn, Bing, etc.).
• Define and drive PPC strategy in alignment with overall digital marketing goals.
• Supervise, mentor, and support a team of PPC executives and specialists, ensuring consistent performance and professional growth.
• Review and refine ad copy, creatives, and landing pages for maximum conversion impact.
• Generate detailed performance reports and insights using platforms like Google Analytics, Google Ads, Meta Ads Manager, etc.
• Collaborate with cross-functional teams including SEO, content, and design to align marketing efforts.
• Manage client communication, campaign presentations, and performance reviews as needed.

Requirements :

Skills Required

Performance Marketing, Google Ads, instagram , facebook, Google Analytics