ROLE SUMMARY
The Manager for PR & Content Strategy of Muthoot FinCorp Limited (MFL) is involved in managing the brand’s reputation and narrative through strategic public relations and compelling content. The role requires positioning the fintech division as a thought leader in the industry, ensuring alignment with organizational goals, and fostering trust among stakeholders
KEY RESPONSIBILITIES
Public Relations
- Develop and implement a PR strategy to build brand visibility and credibility in the fintech space.
- Forge and maintain relationships with media outlets, journalists, and industry influencers.
- Manage media queries, press releases, interviews, and event participation to ensure positive coverage.
- Carry out crisis communication plans and ensure timely, accurate responses to mitigate reputational risks
Content Development & Strategy
Manage content strategies across digital and offline platforms to support marketing campaigns, product launches, and brand-building initiatives.Create high-quality, SEO-optimized content, including blogs, whitepapers, case studies, product FAQs, newsletters, and thought leadership articles.Collaborate with product and design teams to create user-friendly and engaging content for websites, apps, and marketing collateralReputation Management & Campaign Efforts
Monitor brand sentiment through various media channels (Digital, Print / TV Media) and other toolsAlign PR and content efforts with integrated marketing campaigns to amplify reach and engagementTrack and analyze PR and content performance metrics such as media coverage and audience engagementKEY CHALLENGES
Leveraging thoughtful and strategic communication approaches to maintain the director’s preference for limited media interactions while building a strong and credible brand presenceKEY DECISIONS TAKEN
Provide signoffs on all external communications, including PR content and press releases, in consultation with compliance and legal team to ensure alignment with regulatory standards and brand integrity.KEY INTERACTIONS
Internal Stakeholders
External Stakeholders
CEO / CXOsCMO and Central Marketing TeamLegal and ComplianceMedia HousesExternal agencies and PartnersKEY ROLE DIMENSIONS
Team Size : Individual ContributorEDUCATION / EXPERIENCE
Minimum Qualification :
Postgraduate in Journalism and Mass Communication or Postgraduate in English Literature
Nature of Experience :
Min 10 years of experience in Public Relations, content strategy, or corporate communications, preferably in fintech, financial services, or a related industry.Proven track record of managing PR campaigns and developing high-quality content.Excellent communication skills with respect to stakeholder management vis-à-vis media houses, board of directors and agencies