Assistant Trade Marketing Manager

Role : Assistant Manager Trade Marketing

Location : Noida Sector 3

Role Overview

We are looking for an experienced Trade Marketing professional to lead the planning, execution, and evaluation of marketing initiatives for our retail stores and shop-in-shop formats. The role focuses on driving footfalls, enhancing brand visibility, building strong retail partnerships, and delivering impactful store activations with measurable results.

Key Responsibilities

Design and implement the annual trade marketing strategy and calendar for all stores and SIS formats.

Identify business development opportunities and create engaging marketing campaigns that connect with local communities.

Build and strengthen relationships with mall teams, retail partners, and landlords.

Develop and execute in-store activations and events that drive customer engagement.

Track and analyze returns on marketing spend, measuring campaign performance and ROI.

Plan and execute tailored 360-degree marketing initiatives for individual stores.

Monitor competition activity and identify opportunities for differentiation.

Negotiate with vendors to secure the best value and partnerships for campaigns.

Experience & Skills Required

Minimum of 5 years’ marketing experience, preferably in trade marketing with a prestige or luxury retail brand.

Proven track record in executing store-level marketing and activation campaigns.

Strong vendor negotiation and stakeholder management skills.

Ability to analyze campaign performance data and translate it into actionable insights.

Excellent communication, presentation, and creative thinking abilities.