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Content Marketing Lead

Content Marketing Lead

Advanced Bolting Solutions Pvt. Ltd.-Navi MumbaiThāne, Republic Of India, IN
5 days ago
Job description

Marketing Manager

Content Management

  • Establish content standards, templates, and brand-aligned messaging for all ABS entities
  • Lead the creation and updation of engineering-focused content such as technical brochures, catalogs, specification sheets, product manuals, service capability documents, case studies.
  • Support the Sales and Service teams with sales enablement tools such as pitch desks, industry-specific presentations, product comparison charts, capability statements, tender support materials, and proposal templates.
  • Collaborate with technical teams, R&D, service engineers to ensure content accuracy.
  • Align collateral development with the company’s industrial solutions across sectors such as power, renewable energy, oil & gas, manufacturing, heavy engineering, and on-site industrial services
  • Manage centralized digital libraries for technical and marketing materials used by global sales and service teams
  • Ensure continuous version updates for all global content assets, and timely sharing of updated materials with sales and marketing teams globally
  • Work collaboratively with global business heads, sales teams, and product managers for content needs

Digital Marketing & Online Presence

  • Plan and manage global social media content calendars.
  • Oversee content creation for social media posts, campaigns, and digital communication- creation of industry-focused posts, announcements, launch campaigns, and explainer content
  • Regularly update website structure and content to improve SEO and technical visibility.
  • Support digital campaigns for product launches, webinars, technical demonstrations, and recruitment.
  • Track digital analytics and propose improvements for traffic, engagement, and lead conversions.
  • Plan and run lead-generation campaigns : e-mailers, industry portals, LinkedIn, trade shows. Also run industry-focused campaigns (e.G., OEM outreach, EPC outreach).

    • Brand Management

  • Ensure brand consistency across all documents, collaterals, uniforms, signage, and communication.
  • Maintain and enforce corporate brand guidelines tailored for industrial environments.
  • Support internal branding including shopfloor branding, safety communication boards, organisational culture branding
  • Lead, mentor, and manage the Graphic Designer, Content Creator, and Digital Marketing Professional. Oversee workload allocation, output review, and creative development.
  • Coordinate with design agencies and vendors for production of high-quality marketing material.

    • Education

  • Bachelor’s degree in Marketing, Mass Communication, or related fields.
  • MBA / PGDM in Marketing preferred.

    • Experience

  • 8-10 years of experience in content creation, marketing communications, or brand management.
  • Strong exposure to global markets, industrial / manufacturing sectors, or engineering-driven businesses.
  • Experience managing creative and digital teams.

    • Key Skills & Competencies

  • Strong technical writing and communication skills.
  • Ability to translate engineering concepts into market-ready content.
  • Deep understanding of B2B industrial marketing.
  • Expertise in managing creative workflows and technical collateral development.
  • Strong project management skills with the ability to manage global stakeholders
  • Strong command over multi-format content creation.
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    Content Lead • Thāne, Republic Of India, IN

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