Director - Demand Generation

About us :

Intuitive is an innovation-led engineering company delivering business outcomes for 100’s of Enterprises globally. With the reputation of being a Tiger Team & a Trusted Partner of enterprise technology leaders, we help solve the most complex Digital Transformation challenges across following Intuitive Superpowers :

Modernization & Migration

Application & Database Modernization

Platform Engineering (IaC / EaC, DevSecOps & SRE)

Cloud Native Engineering, Migration to Cloud, VMware Exit

FinOps

Data & AI / ML

Data (Cloud Native / DataBricks / Snowflake)

Machine Learning, AI / GenAI

Cybersecurity

Infrastructure Security

Application Security

Data Security

AI / Model Security

SDx & Digital Workspace (M365, G-suite)

SDDC, SD-WAN, SDN, NetSec, Wireless / Mobility

Email, Collaboration, Directory Services, Shared Files Services

Intuitive Services :

Professional and Advisory Services

Elastic Engineering Services

Managed Services

Talent Acquisition & Platform Resell Services

About the Job

Title : Director Demand Generation

Start Date : Immediate

# of Positions : 1

Position Type : Full-time Employment

Location : India – Remote

Key Responsibilities

Strategic Demand Generation

Design, implement, and measure full-funnel demand generation strategies that build awareness, generate qualified leads, and accelerate pipeline across priority verticals (e.g., Healthcare and life sciences, BFSI)

Develop multi-channel integrated campaigns across paid media, SEM, content syndication, email, social, webinars, and virtual / in-person events to achieve quarterly pipeline and revenue goals.

Collaborate with Sales, SDRs, and Partner Marketing to drive alignment on GTM goals, campaign messaging, ICP targeting, and funnel acceleration tactics.

Continuously evaluate the performance and ROI of campaigns through A / B testing, attribution models, lead velocity, and other performance metrics to optimize programs in real time.

Expand and nurture the marketing database to increase campaign reach, improve segmentation, and drive lead engagement across the buyer’s journey.

Account-Based Marketing (ABM) Leadership

Design and execute 1 : 1, 1 : few, and 1 : many ABM campaigns for strategic enterprise accounts in collaboration with Sales, Solution Engineering, and Practice teams.

Design and launch personalized campaigns across digital, email, direct mail, and field channels.

Leverage firmographic, technographic, and intent data for targeting and messaging.

Coordinate with content, creative, and solutions teams to develop persona- and industry-specific assets.

Use ABM platforms (e.g., 6sense, Demandbase,) to orchestrate and optimize campaigns.

Integrate ABM with events, webinars, and executive programs to deepen engagement.

Track and report on ABM performance, pipeline influence, and ROI using tools like HubSpot.

Drive account expansion and retention strategies in collaboration with Customer Success.

Collaborate with Sales and Growth teams to select target accounts, build plans, and align on KPIs.

Continuously test, analyze, and improve campaign effectiveness and account journeys.

Enable the Sales and SDR teams with ABM toolkits, including account playbooks, messaging templates, and insights from tools like Apollo, 6sense, and SalesLoft.

Manage account engagement scoring and pipeline attribution to demonstrate ABM effectiveness and continuously refine targeting strategies.

Measurement, Analytics & Optimization

Define and own KPIs for demand generation and ABM, including :

MQLs and SQLs by channel and segment

Marketing-sourced and influenced pipeline

Account engagement metrics (reach, depth, influence)

Lead-to-opportunity conversion rate

Campaign-level ROI and CAC

Partner with Revenue Operations to ensure accurate tracking, lead scoring, and attribution within HubSpot, and campaign analytics dashboards.

Apply insights to scale high-performing programs and pivot away from underperforming tactics based on data-driven decisions.

Team Leadership & Cross-Functional Collaboration

Establish operating rhythms with Sales, Practice leaders, Marketing and Partner Alliances to align GTM motions and pipeline goals.

Partner with Content, Creative, and Brand teams to ensure all demand and ABM programs are on-brand and deliver compelling narratives that resonate with target personas.

Evaluate, onboard, and manage agency and vendor partners to scale execution capacity across regions and verticals.

Qualifications :

12+ years of progressive B2B SaaS marketing experience, with a strong focus on demand generation, ABM, and revenue marketing.

Proven success in building and scaling multi-channel demand generation and ABM programs that drive enterprise growth and measurable pipeline.

Hands-on expertise with marketing and sales tech stacks, including HubSpot, Salesforce, 6sense, LinkedIn Ads, Google Ads, Drift / Chat, and MAP / CRM / ABM tools.

Deep understanding of full-funnel marketing, campaign orchestration, lead lifecycle, and pipeline attribution.

Strong leadership, strategic thinking, and project management skills with a collaborative, cross-functional mindset.

Exceptional analytical, communication, and stakeholder alignment abilities.

Bachelor’s degree in Marketing, Business, or related field; MBA or equivalent advanced degree is strongly preferred.