Online Advertising Manager

Key Responsibilities :

• Develop and execute comprehensive SEO strategies to drive organic traffic and improve search engine rankings.
• Perform in-depth keyword research to identify high-value keywords and integrate them into content, meta tags, and headers.
• Conduct technical SEO audits and recommend on-site optimizations to resolve issues such as crawl errors, slow load times, and duplicate content.
• Collaborate with the content team to produce SEO-optimized content that aligns with keyword strategies and business goals.
• Manage off-page SEO, including link-building campaigns and outreach to improve domain authority and backlink profile.
• Monitor and analyze website traffic, keyword performance, and user behavior using tools like Google Analytics, Search Console, SEMrush, or Moz.
• Stay updated with search engine algorithm changes and industry trends to continuously refine SEO strategies.
• Provide regular SEO performance reports, insights, and recommendations to the marketing and leadership teams.
• Work closely with web developers, UX / UI designers, and content writers to ensure SEO best practices are implemented.
• Conduct competitor analysis to identify opportunities for growth and improvement.

Skills Required

Content Optimization, Competitor Analysis, Project Management