Principal Product Marketing Manager (Senior IC)

Key Responsibilities

• Product Positioning & Strategy
• Develop and execute compelling positioning strategies for diverse products and modules.
• Lead efforts in segmentation, targeting, and positioning to ensure alignment with market needs and customer profiles.
• Collaborate with cross-functional teams to craft messaging that resonates with target audiences.
• Own the website.
• Pricing Strategy & Management
• Take ownership of the end-to-end pricing process, including conducting price elasticity analysis.
• Design and implement dynamic pricing strategies tailored to different geographies and market conditions.
• Continuously evaluate pricing effectiveness to maximize revenue potential. This includes module packaging
• Market Research / Analysis & Go-To-Market Strategy
• Conduct competitive analysis and refine positioning strategies for the US, India, and other global markets.
• Develop comprehensive Go-To-Market (GTM) playbooks to guide product launches and market entry strategies.
• Monitor market trends, customer insights, and competitor activities to inform strategic decisions.

Candidate Requirements

Skills Required

Gtm, Marketing, Management Skills, Communication Skills