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Beatroute Innovations - Marketer - Go To Market

Beatroute Innovations - Marketer - Go To Market

Beatroute Innovations Private LimitedRemote, India
8 days ago
Job type
  • Remote
Job description

Hiring : GTM Marketer ABM Focus.

Location : [India Remote].

Department : Marketing.

Reports To : VP Marketing.

Role Overview

BeatRoute is a high-growth Enterprise SaaS platform, trusted by leading retail and distribution enterprises worldwide.

We are seeking a highly driven Go-to-Market (GTM) Marketer with an Account-Based Marketing (ABM) Focus to design and execute integrated, data-driven ABM strategies powered by AI.

In this role, you will be responsible for creating targeted ABM programs that align sales, marketing, and product teams to engage high-value accounts, accelerate adoption across verticals, and influence revenue growth.

This role requires a mix of strategic thinking and tactical execution.

Youll leverage AI-native tools, multi-channel orchestration, and data-driven insights to deliver personalized experiences that resonate with key decision-makers and drive measurable outcomes.

Key Responsibilities

ABM Strategy & Campaign Execution

  • Develop and execute tiered ABM programs (1 : 1, 1 : few, and 1 : many) to engage high-value target accounts.
  • Orchestrate multi-channel ABM campaigns across email, LinkedIn, events, paid media, and direct outreach.
  • Partner with sales to ensure account engagement strategies are aligned with pipeline goals and account plans.
  • Drive adoption and visibility for new products and solutions in priority market segments.

AI-Driven Personalization & Orchestration

  • Implement and optimize AI-native tools (n8n, Zapier, 6sense, Demandbase, etc.) to scale ABM workflows.
  • Create AI-enabled playbooks for account insights, content personalization, and automated engagement.
  • Experiment with emerging AI technologies (OpenAI, Perplexity, Claude) to continuously improve ABM impact.

    • Messaging & Content Alignment

  • Craft account-specific messaging frameworks, value props, and campaign creative tailored by geography, persona, industry, and buying stage.
  • Collaborate with marketing and sales to translate features into clear business outcomes for key accounts.
  • Develop sales enablement assets (battlecards, outreach templates, case studies) for ABM motions with the help of the content team.

    • Measurement & Optimization

  • Define and track ABM success metrics : account engagement, influenced pipeline, conversion rates, deal velocity.
  • Build dashboards to report performance at the account and program level.
  • Run A / B tests across messaging, channels, and offers to maximize engagement and ROI.

    • Required Qualifications

  • 4+ years of experience in B2B SaaS or technology marketing with a strong background in ABM and outbound GTM.
  • Proven track record of designing and running ABM campaigns that influenced pipeline and revenue.
  • Hands-on expertise with AI-native automation and ABM platforms (n8n, Demandbase, 6sense, or similar).
  • Strong understanding of sales and marketing tech stacks (HubSpot, LinkedIn Sales Navigator, Clearbit, Apollo, etc.)
  • Exceptional campaign planning, project management, and messaging skills.
  • Data-driven mindset with the ability to analyze engagement and funnel performance metrics.

    • Preferred Qualifications

  • Experience scaling ABM programs in fast-paced startup or scale-up environments.
  • Knowledge of intent data platforms, enrichment APIs, and lead scoring systems.
  • Comfort with AI content generation tools (OpenAI, Jasper, Copy.ai, etc.) for campaign personalization.

    • Success Metrics

  • Pipeline generated and revenue influenced from ABM campaigns.
  • Account engagement scores and multi-stakeholder penetration in target accounts.
  • Improved deal velocity and win rates from high-value accounts.
  • Reduction in time-to-market for ABM programs through AI-powered automation.

    • Tools Youll Use

  • Sales Enablement : Apollo.io, LinkedIn Sales Navigator, Smartlead, HubSpot, etc.
  • ABM & Workflow Automation : n8n, Zapier.
  • Data Enrichment & Insights : Apollo, Clearbit, Lusha, intent data platforms.
  • Analytics & Reporting : HubSpot, Data Studio, Google Sheets.

    • Why Join BeatRoute

  • A collaborative, supportive, innovative team that values quality, creativity, and strategic thinking.
  • Fully remote work culture.
  • Competitive salary and benefits package.
  • Opportunities for fast professional growth within a dynamic SaaS environment.

    • (ref : iimjobs.com)

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