Content Strategist

Job Title : Content Strategist

Location : Chennai (On-site)

Job Type : Full-time

Experience : 2 to 4 years

Job Description :

We are looking for a highly creative Content Strategist to lead content planning, execution, and optimization across social media and digital platforms. The ideal candidate will be passionate about storytelling, brand communication, and audience engagement. This role requires a blend of creative writing, social media management, and strategic thinking to craft compelling narratives that resonate with our audience.

Roles & Responsibilities :

• Develop innovative and engaging content strategies for brand campaigns, social media, and digital platforms.
• Manage and oversee social media platforms (Instagram, LinkedIn, YouTube, etc.), ensuring consistent brand messaging and audience engagement.
• Create persuasive ad copies for social media, digital ads, email marketing, and promotional materials.
• Develop storytelling techniques that align with the company's philosophy and branding.
• Collaborate with designers, marketing teams, and product managers to produce cohesive and impactful content.
• Stay updated with industry trends, competitor strategies, and audience behavior to refine content approaches.
• Innovate with reels, short-form videos, carousel posts, and interactive content to maximize audience reach and engagement.
• Utilize analytics tools to track success, refine strategies, and improve future content campaigns.
• Provide creative ideas for video editing, including trending formats, storytelling techniques, and engaging transitions.
• Brainstorm and suggest new content formats to enhance brand visibility and engagement.

Requirements :

Preferred Skills :

Skills Required

Creative Writing, Video Editing, Social Media Management, Content Strategy, Content Optimization